You arrive at work to a calendar packed with appointments. You quickly get started preparing for each one. Between the prep work, team meetings, and the walk-ins, that only leaves a few spare moments to tackle the growing list of internet leads waiting for a response.
It takes time to review each one, look up their details, and craft the perfect message, all in the hopes of turning interest into a scheduled appointment. Then your first appointment arrives, pulling your focus away from internet leads.
By the time you return, one of those leads has replied with a few additional questions, but hours have passed. And in that time, your interested lead has already moved on to another store.
The Need for Faster Lead Response Time
Today, customers spend hours researching vehicles online before deciding where to buy. While many factors influence their decision, the speed of your response plays a critical role in capturing interest and converting leads into sales. In fact,
50 percent of online leads buy from the first responder.
It may not seem like waiting a few hours — or even a few minutes — to respond is really a make-or-break moment. But if another store contacts your lead while you’re focused on other priorities, you risk missing the sale.
What if every internet lead could be engaged instantly with relevant information that moved the sale forward?
Instant Lead Engagement With AI
Instant lead engagement facilitated by AI ensures every customer gets what they need, regardless of your team’s availability. The right
AI lead engagement tool, powered by a unified data layer, ensures your leads receive immediate and accurate responses. Conversational text messages are sent as soon as a lead comes in, evaluating interest, answering questions, and advancing ready-to-buy customers through the sales process for your team.
Don’t let internet leads slip away while you focus on the customers in front of you. With AI working in the background to manage those conversations, you don’t have to choose between the two. You can stay focused on what needs a human touch while still capturing online demand. Online interest is there. The only question is whether you’re able to convert the lead to a sale.
