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<!-- wp:reyrey-js/list-item {"content":"Video MPIs turn skepticism into trust and approvals."} /-->

<!-- wp:reyrey-js/list-item {"content":"Build customer confidence with transparency they can see."} /-->
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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"Every service department runs into the same problem: Customers don’t always see the value in or feel the urgency of the recommendations they receive. In fact, according to \u003ca href=\u0022https://www.ace.aaa.com/automotive/advocacy/auto-repair-consumer-survey…\u0022\u003eAAA\u003c/a\u003e, 76 percent of customers say they have felt a mechanic recommended unnecessary services. That skepticism can turn even the most carefully prepared multipoint inspection (MPI) into a dead end. You know your technicians are recommending services they believe are necessary, so how do we show the same value to the customer?"} /-->

<!-- wp:reyrey-js/paragraph {"content":"At Amplify, we hosted a workshop that explored why video has become the missing link in building trust, driving approvals, and keeping dealerships ahead of customer expectations. The message was clear: It is time to treat MPIs not just as a checklist, but as a powerful sales and service tool."} /-->

<!-- wp:reyrey-js/paragraph {"content":"\u003cstrong\u003eWhy Video Beats Paper\u003c/strong\u003e"} /-->

<!-- wp:reyrey-js/paragraph {"content":"The data is hard to ignore. According to \u003ca href=\u0022https://www.jdpower.com/business/press-releases/2025-us-aftermarket-ser…\u0026amp;utm_medium=email\u0026amp;_hsmi=304997225\u0026amp;utm_content=304997225\u0026amp;utm_source=hs_email\u0022 target=\u0022_blank\u0022\u003eJD Power\u003c/a\u003e: "} /-->

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<!-- wp:reyrey-js/list-item {"content":"Only 17 percent of customers approve work from a paper-only MPI. "} /-->

<!-- wp:reyrey-js/list-item {"content":"41 percent of customers go ahead with the recommendation when an MPI includes photos or a video.\u003cbr\u003e"} /-->
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<!-- wp:reyrey-js/paragraph {"content":"The reason is simple. A customer may doubt a written note about worn brake pads, and without proof they’re likely thinking they’ve got time or it can’t be that bad. So they pass on the repair and wait. But when they see a close-up video of their own pads, the story changes: “My brake pads really do look bad. I should get them replaced.” "} /-->

<!-- wp:reyrey-js/paragraph {"content":"Seeing is believing: Video doesn’t just explain, it visualizes. "} /-->

<!-- wp:reyrey-js/paragraph {"content":"\u003cstrong\u003eThe Details Make the Difference\u003c/strong\u003e "} /-->

<!-- wp:reyrey-js/paragraph {"content":"A successful video MPI doesn’t happen by accident. At Amplify, dealerships shared what separates a quick clip from an effective sales tool: "} /-->

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<!-- wp:reyrey-js/list-item {"content":"Technicians Set the Storyline: Speak slowly, use props, and follow the “inform, educate, recommend” model. Show the problem, explain why it matters, and recommend the next steps. "} /-->

<!-- wp:reyrey-js/list-item {"content":"Advisors Close the Loop: Review videos before sending, set expectations with customers, and follow up quickly. Consistency is key — every video needs to reach the customer. "} /-->

<!-- wp:reyrey-js/list-item {"content":"Managers Lead the Vision: From warranty work to customers waiting in the shop, managers decide which tickets should always have a video. They also create accountability and keep the team aligned. "} /-->
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<!-- wp:reyrey-js/paragraph {"content":"The result is a seamless process where customers gain clarity, advisors establish credibility, and technicians showcase their expertise front and center. "} /-->

<!-- wp:reyrey-js/paragraph {"content":"\u003cstrong\u003eOvercoming Technician Resistance\u003c/strong\u003e "} /-->

<!-- wp:reyrey-js/paragraph {"content":"Video MPIs deliver results, but only if technicians actually use them. And for many techs, recording a video can feel awkward or like a waste of time.  "} /-->

<!-- wp:reyrey-js/paragraph {"content":"These are real challenges — but you can overcome them with the right approach: "} /-->

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<!-- wp:reyrey-js/list-item {"content":"Keep Videos Simple: A quick 30-second clip that shows the problem is more effective than a polished presentation. Customers do not expect TV quality. They expect honesty. "} /-->

<!-- wp:reyrey-js/list-item {"content":"Tie Videos to Results: Show technicians how their videos lead to more approved work. When they see the link between a quick clip and more hours flagged, buy-in increases. "} /-->

<!-- wp:reyrey-js/list-item {"content":"Share Best Practices: Highlight technicians who do it well and let them coach their peers. Techs listen to other techs. "} /-->
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<!-- wp:reyrey-js/paragraph {"content":"\u003ca href=\u0022/solutions/upselling-and-customer-communication\u0022 target=\u0022_blank\u0022\u003eProvide tools\u003c/a\u003e that make recording and uploading as easy as possible, so the focus stays on the repair, not the technology. "} /-->

<!-- wp:reyrey-js/paragraph {"content":"When technicians see that a short, straightforward video leads to more approved work, more hours, and ultimately more pay, adoption starts to shift from resistance to ownership. "} /-->

<!-- wp:reyrey-js/paragraph {"content":"\u003cstrong\u003eTracking Success\u003c/strong\u003e "} /-->

<!-- wp:reyrey-js/paragraph {"content":"To make the most of the effort, dealerships should set clear goals for their team, such as: "} /-->

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<!-- wp:reyrey-js/list-item {"content":"100 percent of customer-facing ROs include a video. "} /-->

<!-- wp:reyrey-js/list-item {"content":"100 percent of those videos are sent. "} /-->

<!-- wp:reyrey-js/list-item {"content":"60 percent or more of videos are viewed by customers. "} /-->
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<!-- wp:reyrey-js/paragraph {"content":"These benchmarks give managers a concrete way to measure adoption and consistency. \u003cbr\u003eTools like the Video Analysis Report bring the numbers to life by showing how videos impact sales and where coaching is needed. For example, if advisors are sending videos but still not closing approvals, management can review how quickly they follow up or how they frame their recommendations. "} /-->

<!-- wp:reyrey-js/paragraph {"content":"\u003cstrong\u003eThe Takeaway\u003c/strong\u003e "} /-->

<!-- wp:reyrey-js/paragraph {"content":"Traditional MPIs are no longer enough. Customers expect transparency, personalization, and proof before they approve additional work. Video delivers all three. "} /-->

<!-- wp:reyrey-js/paragraph {"content":"For dealerships, the benefits go beyond approvals. \u003ca href=\u0022/solutions/service-operations/advanced-service\u0022 target=\u0022_blank\u0022 data-entity-reference=\u0022{\u0026quot;id\u0026quot;:\u0026quot;4674\u0026quot;,\u0026quot;title\u0026quot;:\u0026quot;Advanced Service - Refresh (en:4674) [Product Page - Refresh]\u0026quot;,\u0026quot;type\u0026quot;:\u0026quot;product_page\u0026quot;,\u0026quot;entityType\u0026quot;:\u0026quot;node\u0026quot;,\u0026quot;lang\u0026quot;:\u0026quot;en\u0026quot;,\u0026quot;url\u0026quot;:\u0026quot;/solutions/service-operations/advanced-service\u0026quot;}\u0022\u003eVideo MPIs\u003c/a\u003e build trust, speed up communication, and make every inspection a chance to strengthen relationships. Dealers who adopt them now are both improving and future-proofing their service department. "} /--></div>
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