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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"Marketing isn’t a set-it-and-forget-it tool; it’s an ever-changing, strategic method of generating business. As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind:"} /-->

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<!-- wp:reyrey-js/paragraph {"content":"Looking a little flat?"} /-->

<!-- wp:reyrey-js/paragraph {"content":"Advertising irrelevant or expired promotions across channels misleads customers who consider price as the most important factor. This can quickly turn into negative reviews on OEM-generated surveys which influence incentives and spiffs. Customers will also turn to social channels to vent their frustration: sites like Facebook, Google, and Yelp! make reviewing a business quick and easy, which can make your ratings vary day-to-day."} /-->

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<!-- wp:reyrey-js/paragraph {"content":"On top of paying attention and responding professionally to reviews, a strong marketing strategy helps customers find everything they need to do business with you quickly."} /-->

<!-- wp:reyrey-js/paragraph {"content":"Sometimes it’s as easy as showing your service hours across channels (Facebook, Google, and your website should all show this). However, you may need to bulk up your Google My Business listing, “About” pages on social, and website/blog content to discuss services you offer, clear expectations about curtesy vehicles and turnaround time, and answers to frequent questions."} /-->

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<!-- wp:reyrey-js/paragraph {"content":"Check out \u003ca href=\u0022/resources/blog/how-maintain-fixed-ops-marketing-strategy-pt-2\u0022 target=\u0022_blank\u0022 data-entity-reference=\u0022{\u0026quot;id\u0026quot;:\u0026quot;8134\u0026quot;,\u0026quot;title\u0026quot;:\u0026quot;How to Maintain a Fixed Ops Marketing Strategy Pt. 2 (en:8134) [Fuel Blog Post]\u0026quot;,\u0026quot;type\u0026quot;:\u0026quot;fuel_blog_post\u0026quot;,\u0026quot;entityType\u0026quot;:\u0026quot;node\u0026quot;,\u0026quot;lang\u0026quot;:\u0026quot;en\u0026quot;,\u0026quot;url\u0026quot;:\u0026quot;/resources/blog/how-maintain-fixed-ops-marketing-strategy-pt-2\u0026quot;}\u0022\u003ePart 2\u003c/a\u003e and \u003ca href=\u0022/resources/blog/how-maintain-fixed-ops-marketing-strategy-pt-3\u0022 target=\u0022_blank\u0022 data-entity-reference=\u0022{\u0026quot;id\u0026quot;:\u0026quot;8131\u0026quot;,\u0026quot;title\u0026quot;:\u0026quot;How to Maintain a Fixed Ops Marketing Strategy Pt. 3 (en:8131) [Fuel Blog Post]\u0026quot;,\u0026quot;type\u0026quot;:\u0026quot;fuel_blog_post\u0026quot;,\u0026quot;entityType\u0026quot;:\u0026quot;node\u0026quot;,\u0026quot;lang\u0026quot;:\u0026quot;en\u0026quot;,\u0026quot;url\u0026quot;:\u0026quot;/resources/blog/how-maintain-fixed-ops-marketing-strategy-pt-3\u0026quot;}\u0022\u003ePart 3\u003c/a\u003e of this series for more tips on marketing strategy for fixed ops!"} /--></div>
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