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<!-- wp:reyrey-js/list-item {"content":"Key takeaways from ASOTU CON that spark real industry change. "} /-->
<!-- wp:reyrey-js/list-item {"content":"Why the future of automotive is built on people, not just tech."} /-->
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<div class="wp-block-reyrey-js-column"><!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eASOTU CON promised to be a space for meaningful conversations — a place to “inspire active participation and innovation within the industry.” After attending for the first time, I can confidently say: it delivered on that promise and then some.\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eThe four-day event was packed with workshops, speakers, live podcasts, parties, and networking opportunities. All the traditional elements of a great conference were there. But what caught me off guard — in the best way — was something more intangible: a spark of magic. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eThere was love for our industry and the people in it. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eThere was genuine connection. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eThere was collaboration between individuals who rarely get to share space. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eAnd most importantly, there was a shared desire to move the automotive industry forward — together. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eAfter soaking in the sessions, conversations, and community, here are my top takeaways that I believe will create ripples across our industry. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eGuessing Is Expensive\u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eTrying new things is hard. Getting buy-in takes time. Trust is earned. But guessing your way through a process because you’re not using the right tools? That’s even more expensive.\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eIn the \u003ca href=\u0022https://vimeo.com/1090844498\u0022\u003emain stage session\u003c/a\u003e with our VP of Marketing, Greg Uland, Ed Roberts, and Allan Brown, one quote jumped off the page in my notes: “Guessing is expensive.” \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eThe conversation centered around implementing new technologies, particularly automation, and the real cost of \u003c/span\u003e\u003ci\u003e\u003cspan data-contrast=\u0022auto\u0022\u003enot\u003c/span\u003e\u003c/i\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e doing so. When you don’t have the data, the processes, or the tools in place, you’re left with guesswork. And guesswork costs time, efficiency, and ultimately revenue.\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eBetter Together\u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eIn the session \u003c/span\u003e\u003ci\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eOne Customer, One Story\u003c/span\u003e\u003c/i\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e with Tony Fowler (Reynolds and Reynolds) and Phill Gill (Gill Auto Group), the message was clear: your tools shouldn’t just coexist — they should communicate. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eThey emphasized the importance of choosing platforms that integrate seamlessly with one another. When your systems talk to each other, your team works smarter, not harder. The result? A clearer customer story, a more efficient process, and a better experience all around.\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
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<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eThe Golden Record\u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eI learned a new term this week: \u003c/span\u003e\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eThe Golden Record.\u003c/span\u003e\u003c/span\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e Think of the most accurate, unified customer record possible. It pulls data that might live in silos — like your DMS, CRM, or social tools — and compiles a single, comprehensive version of the truth. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eIn a world where fragmented information leads to missed opportunities or incorrect targeting, the Golden Record helps you operate with confidence. It’s not just about having more data — it’s about having the right data in one place. That echoed back to Tony’s session, where he showed how \u003c/span\u003e\u003ca href=\u0022https://www.gubagoo.com/curator\u0022\u003e\u003cspan data-contrast=\u0022none\u0022\u003eCurator\u003c/span\u003e\u003c/a\u003e\u003cspan data-contrast=\u0022none\u0022\u003e, Gubagoo’s Unified Intelligence Engine,\u003c/span\u003e\u003cspan data-contrast=\u0022auto\u0022\u003e can bring together every type of data and use consumer history to tailor marketing via talk tracks, texts, and emails based on customer preferences. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022RR-Font-Weight Bold\u0022\u003e\u003cspan data-contrast=\u0022auto\u0022\u003eThe Auto Industry Isn’t Made of Cars, It’s Made of People \u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eYes, new technology is exciting. And yes, change can be scary. The industry moves fast, and it’s tempting to get swept up in AI, automation, and worst-case-scenario headlines. But the core truth? \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003ePeople are still the center of everything we do. Building a business people want to work for — and customers want to work with — starts with caring. When you treat employees and customers as more than just numbers, you earn trust, improve retention, and build a reputation that lasts. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003cimg loading=\u0022lazy\u0022 class=\u0022aligncenter wp-image-9950 size-large\u0022 src=\u0022https://fuel-stage.reyrey.com/wp-content/uploads/2025/06/IMG_1417-1024x…\u0022 alt=\u0022Sarah Myers at ASOTU CON\u0022 width=\u00221024\u0022 height=\u0022679\u0022 srcset=\u0022https://fuel.reyrey.com/wp-content/uploads/2025/06/IMG_1417-1024x679.jp… 1024w, https://fuel.reyrey.com/wp-content/uploads/2025/06/IMG_1417-300x199.jpeg 300w, https://fuel.reyrey.com/wp-content/uploads/2025/06/IMG_1417-768x509.jpeg 768w, https://fuel.reyrey.com/wp-content/uploads/2025/06/IMG_1417.jpeg 1284w\u0022 sizes=\u0022(max-width: 1024px) 100vw, 1024px\u0022\u003e\u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan data-contrast=\u0022auto\u0022\u003eASOTU CON wasn’t just a collection of sessions and swag bags (although I did get a pretty awesome scarf…). It was a movement — one that reminded me why I love this industry and the people in it. If the energy we experienced in Baltimore carries into the months ahead, I believe big things are coming — not just for businesses, but for the humans behind them. \u003c/span\u003e\u003cspan data-ccp-props=\u0022{}\u0022\u003e \u003c/span\u003e"} /-->
<!-- wp:reyrey-js/paragraph {"content":"\u003cspan class=\u0022TextRun SCXW83136070 BCX0\u0022 lang=\u0022EN-US\u0022 xml:lang=\u0022EN-US\u0022 data-contrast=\u0022auto\u0022\u003e\u003cspan class=\u0022NormalTextRun SCXW83136070 BCX0\u0022\u003eDid you miss ASOTU CON? There’s another event celebrating innovation and collaboration in automotive just around the corner. Join us for Reynolds Retail Summit: Amplify 2025 in Dallas on August 18-19 for two days of growth, collaboration, and connection. \u003c/span\u003e\u003c/span\u003e\u003ca href=\u0022/cp/amplify\u0022 target=\u0022_blank\u0022\u003eRegistration is open through July 16\u003c/a\u003e\u003cspan class=\u0022TextRun SCXW83136070 BCX0\u0022 lang=\u0022EN-US\u0022 xml:lang=\u0022EN-US\u0022 data-contrast=\u0022auto\u0022\u003e\u003cspan class=\u0022NormalTextRun SCXW83136070 BCX0\u0022\u003e!\u003c/span\u003e\u003c/span\u003e"} /--></div>
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