Retail Anywhere Clip - Solution

EL We're talking about how dealers have to balance meeting consumers online while also not sacrificing their own success. How do they do that?

CW Well, we think that dealers need to adopt what we call a Retail Anywhere process, which is really nothing more than a dealership-wide process that allows you to interact with customers, sales or service, no matter where they are. And you're still maintaining the control and the profitability of the transaction. And we think that's only available through a seamless process and a seamless system.

EL What makes Retail Anywhere different than anything on the market?

KE Well, Retail Anywhere is focused on the complete dealership, right? We certainly recognize and acknowledge that consumer demands and expectations and needs are going to continue to be really prevalent, that dealers have to figure out ways to meet all of those. But ultimately, we want, as an organization, our customers who are the dealers, to be as profitable as they can be. And that's where Retail Anywhere comes in. It allows the dealer to serve their customers, but here's the kicker, while not sacrificing anything.

EL Chris mentioned it a minute ago, he said only achievable through a seamless process and a single system, which is Reynolds philosophy behind the Retail Management System. Can we expand on that a little more?

DB Yeah, I like to do that. When we started rebuilding our system from the ground up, the foundation was ERA-IGNITE and we had three core tenants. One is to make it more efficient for the employee at the dealership. Two was to improve the consumer experience. And the third one, probably most important, was drive profitability for the dealer. And we believe that that helps us deliver a great product while still meeting and exceeding consumer expectations.

KE So, Dave, to that point, having that single system, that Retail Management System approach that runs the dealership and a single unique identifier for every consumer, right, for every customer that we're doing business with are really critical keys to success today. It allows the dealership to eliminate manual processes and disconnected departments and really have a much more cohesive business operation.

EL So let's talk about how Retail Anywhere fits into all of this.

CW Well, Retail Anywhere is powered by the Retail Management System, so the Retail Management System is the engine that kind of makes this all work. And it's based on the premise that customers can be anywhere, right? They could be in-store. They can be at home. They can be a hybrid of both. It doesn't really matter. But it's a single process of interacting with that customer. And that's really important to be consistent in that way. And it's only achievable through a single system like the Retail Management System, which is really nothing more than a seamless process to address all that. At the end, that's really what it is.