History of Retailing

The 90s set several new trends in automotive retailing.

Consumers demanded larger vehicles with an always growing list of features.

Manufacturers were forced to increase the technology in vehicles, driving prices up. With an average sticker price doubled, the stakes were never higher for automotive retailers.  

Since the internet emerged, consumer buying has drastically changed. The early 2000s gave birth to several, major technological advances.

Consumers have access to instant information in the palm of their hand.

Everything changed.

Their expectations began to be defined by companies like Amazon and Google.

Today, consumers are no longer loyal to one brand. They want an experience. Not just a product.

They want the best technology and the most convenience wherever they are.

Modern customers demand instant access to information. They know what vehicle they want, along with the history, ratings, price, and trade-in value all before they even step foot in your dealership.

Consumers demand instant answers and transparency from every shopping experience. They are completely digital.