Digital Dealer - Greg Uland - Invite

Hey there, I’m Greg Uland, marketing director at Reynolds and Reynolds.

Digital Dealer is a hybrid event this year with both in-person and virtual sessions. And this is a funny coincidence because my topic at the show also follows the hybrid theme. Let me explain.

Dealers everywhere are digging their feet in the sand trying to find the right digital retailing approach that meets their customer’s needs and keeps them in business for the long-haul. And after this past year, the gut reaction is to go fully online. That’s what customers want…. Right?

Unfortunately, it’s not that simple. What you think is a quick fix results in an even bigger problem: loss of control and shrinking profits.

The reality is… dealers need to approach digital retailing with a hybrid business model. One that meets in the middle of the in-store to online spectrum. In my session, we’ll talk about how you can Retail Anywhere – in-store, online, or both – without sacrificing anything along the way. It’s an approach that puts your dealership first, while serving customers the way they want to be served.

I can’t wait to tell you more about this balanced approach in Tampa. Looking forward to seeing you there!