Cradle to Grave: Temecula Valley Buick GMC Testimonial

We do have somewhere between fourteen and sixteen thousand customers that we can market to. That is the most valuable asset of the store. Beyond the cars or the building—that database of customers that trust us to make a significant investment that they use every day.

We wanted to be diligent about how we marketed to that. But we also wanted to make sure that we had a team in place that we trusted to make an informed decision about how to contact them, when to contact them, and what the customer's motivation will be during that conversation.

So whether they are just coming in for an oil change or it's time for them to consider trading in their vehicle, they have our customer’s interactions with us, cradle to grave.

Our service manager was telling me about the other day on the recommended not done sort of the yellow red structured communication component with our customers is that he has been receiving a lot of feedback, whether it is in person or an email saying, “Thank you so much for reminding me to do this,” actually apologizing for not coming in to do the work and committing to, “I'll be there shortly.”

Reynolds was able to provide us a full spectrum of marketing options. It just felt like they were invested in it and that the results have kind of spoken for themselves.