Contact Management & DigiSales - Sales Tools Video

Kasi Edwards is the vice president of marketing at Reynolds and Reynolds. 

“Hi - I'm Kasi Edwards, vice president of marketing at Reynolds and Reynolds. 

“The last four years have shown considerable margin compression. You need to sell more vehicles to make the same money, but there hasn't been an increase in customers walking through the door. 

“Dealers tell me they need to close deals at a higher rate to even maintain their levels of current success. 

“You have good employees, and you have a defined sales process. Your salespeople probably know what they should do, but do they effectively know how to do it? 

“How often are your customers handled perfectly? 

“How many customers have walked out while your salesperson ran to get the manager to try to save the deal? 

“How many of your salespeople maybe skip going on the test drive with the customer thinking 'Nah, it's a waste of time?'

“Are your sales managers able to track and monitor in real-time the steps of the sale that the salesperson is taking? 

“Could these be the reasons your sales team isn't closing deals? Customers walk into your store to buy a car and if you don't close them, another dealer will. You have to find a way to help your sales team get better. Check our the below on a new way to close more deals.”