Intelligence at Every Touchpoint

NADA 2026
February 4-6 | Las Vegas, NV | Booth 2963

“This is the single biggest advancement in technology I have seen in my 38 years in this industry.”

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Chris Walsh
Reynolds and Reynolds President and Acting CEO
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Experience the Industry’s Only Unified AI Data Layer

When your AI tools are siloed, lost data, duplicate entries, and confusion are inevitable. Spark AI isn’t another AI tool to manage. Instead, it’s a unified AI data layer, changing the game by ensuring your solutions are making life easier and working at their highest capacity.
Explore AI offerings powered by Spark AI below.
Call Routing AI
Answers inbound calls conversationally, routing them to the right person, day or night.
Engagement AI
Turns internet leads into sales appointments through conversational text messages.
Merchandising AI
Generates smart vehicle images and descriptions so you can get the most out of your vehicle merchandising.
Prospect AI
Shows you customers in your CRM with a high propensity to buy and the vehicle they are likely to purchase.
Inventory AI
Uses your unique market trends and sales history to make data-driven pricing and stocking recommendations.
Appointment AI
Answers inbound service calls conversationally, allowing customers to schedule service appointments at any time, regardless of your hours.
Conversation AI
Provides transcripts, summaries, and outcome tags linked directly to the customer’s profile in your CRM making the next action clear.
Rey AI
Answers your questions at any time, providing instant messaging, insights, help videos, or connection to live support when needed.
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Call Routing AI

Leverage conversational AI to automatically route phone calls to the right person, day or night.
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Engagement AI

Focus on customers ready to take the next step, while internet leads are turned into appointments for you.
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Merchandising AI

Generate smart vehicle images and descriptions to get the most out of your vehicle merchandising.
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Prospect AI

Know which customers have a high propensity to buy and the vehicle they are likely to purchase.
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Inventory AI

Reduce manual stocking and pricing choices with Avery AI, which uses your market trends and sales history to make data-driven recommendations.
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Appointment AI

Eliminate phone line hold times and enable customers to schedule service appointments by calling at any time, regardless of your dealership's hours.
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Conversation AI

Immediately identify when, why, and how to follow up with customers who call your dealership.
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Meet Rey — your new AI assistant.

Rey brings everything together in one intuitive command center for smart, fast decision-making.
  • Instantly analyze your sales history and market trends.
  • Generate a year-to-date sales report with one prompt.
  • Ask which cars to buy at auction today for the best return.
  • Find help videos or connect with a live support specialist in seconds.


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Relo is rolling to NADA 2026.

It’s a parts delivery revolution. Here’s the impact:
  • Eliminate trips from bays to the parts counter with automated parts transportation.
  • Maximize technician productivity, allowing them to stay focused on service work in their bays.
  • Utilize advanced navigation technology to ensure accurate and safe deliveries, minimizing errors and delays.
  • Deploy multiple Relo robots to accommodate high-volume service departments, ensuring seamless operation during peak times.

Are you ready to get connected?

The Connected Podcast is coming back to NADA 2026. Catch up on the episodes from last year’s show:
Connected Podcast
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We’re bringing a lot more to NADA this year.

Check back for the latest announcements.

Experience intelligence at every touchpoint.

We offer several types of appointments, ranging anywhere from 15 minutes to a full Retail Management System demonstration, depending on your dealership’s needs.

Fill out the form to request a scheduled meeting time and one of our NADA specialists will contact you to finalize the meeting details.

Don’t know if you’ll have time for a meeting? Add a booth visit to your NADA My Show Planner so you don’t miss what’s new from our team. We can’t wait to see you in Las Vegas!
Reynolds village map for NADA 2026
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