So why are dealerships only getting 12% market share?
The accessory industry sold $46.2 billion in 20191. Yet dealerships have 'been there, done that' with accessory sales.
Historically, there have been major frustrations with the accessory sales process. There's actually a good reason why dealerships have abandoned the accessory industry... or at least there was a good reason.
1. SEMA Market Research
A Guide to an Abandoned Industry
This guide identifies three industry barriers and three internal pitfalls preventing dealerships from selling accessories successfully, while exploring the accessory experience you didn't even know existed.