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More dealers are choosing Reynolds than ever before.

Want to know why? Fill out the form to start a conversation with us. Our goal is to understand your business needs to figure out a way we can work together to achieve them.

We look forward to the opportunity to earn your trust and partnership. With a complete Retail Management System, you are empowered to thrive in every environment. You are part of a movement that is at the forefront of change.

Not ready to talk to us yet? Hear first-hand what other dealers have experienced through a partnership with Reynolds.

“What Reynolds has really evolved to is RMS – Retail Management System. What Reynolds has developed is a solution, not just a software.”

^{Chuck Colson

Market Area Vice President, Hendrick Automotive Group}

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Here’s what dealers are saying:

“We have been partners with Reynolds and Reynolds for well over three decades. It’s not just about having a resource. It’s about having someone that can help us overcome pain points. We want one solution to handle things… it helps that [their] breadth continues to grow.”

Ed Roberts
COO, Bozard Ford Lincoln

“If Reynolds can do it, we want Reynolds to do it.”

Rick Hendrick
Chairman, Hendrick Automotive Group

“In switching to one system with Reynolds, we eliminated 18 third-party vendors.”

Brent Russell
Dealer Principal, Russell Chevrolet, AR

How it’s working for Hendrick Automotive Group:

Built from the ground up, Reynolds Retail Management System is a single approach to run your entire business. It’s a unified workflow between individuals and departments allowing unique customer data to be shared seamlessly through every touchpoint. It minimizes errors, eliminates the costs of duplicated work, empowers your team, better serves your customers, and drives profit – all at the same time.

Hear how Hendrick Automotive Group has improved operations with Reynolds.

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Here’s what dealers are experiencing:

10.6%

Increase in overall gross profit.

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$20,000

Saved per month in shipping fees.

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44%

Increase in fixed ops gross profit.

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9.4%

Increase in new vehicle gross profit.

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Why Partner with Reynolds?

Innovative Products and Features

We’re committed to developing new solutions that help you operate differently, not just better. This past year, we’ve invested in reconditioning, online chat and virtual retailing, used vehicle management, and more, and are dedicated to continually enhancing our Retail Management System.

Support

New to the team are the Reynolds Performance Managers, who are ready to provide dedicated, local support at your store. Our award-winning Technical Assistance Center is also a phone call or chat away, and is available directly from ERA-IGNITE.

Industry Relations

Our partnerships with OEMs and vendors continue to grow and evolve, and it is our goal to work better with everyone in this industry and find common ground in delivering the best results for you.

As we’ve done for 159 years, we continue to provide industry-leading service and support to help you get the most out of every customer interaction, and we are committed to the strongest dealer partner relationships.

Ready to talk?