More dealers are choosing and staying with Reynolds than ever before.

This past year, we had a record high retention rate at 93 percent. Interested in learning why so many dealerships pick Reynolds and stay?

Experience Reynolds with Swickard Auto Group




When deciding toĀ switch 52 franchises to a new DMS, Swickard Auto Group knewĀ choosing who to partner with was a critical decision for their dealership.
It was important for them to have a DMS provider that would enhance all parts of their business, and they found that with Reynolds.
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What are other dealers saying?

What are dealers experiencing?

10.6%
Increase in overall gross profit.
$20,000
Saved per month in shipping fees.
44%
Increase in fixed ops gross profit.
9.4%
Increase in new vehicle gross profit.

Why Partner with Reynolds?

Built from the ground up, Reynolds Retail Management System is aĀ singleĀ approachĀ to run your entire business.Ā 
It’s a unified workflow between individuals and departments,Ā allowing unique customer data to be shared seamlessly through every touchpoint.
It minimizes errors, eliminates the costs of duplicated work, empowers your team, better serves your customers, and drives profit – all at the same time.
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Innovative Products and Features

We’re committed to developing new solutions that help you operate differently, not just better. This past year, we’ve invested in used vehicle management, fleet management, artificial intelligence, and more. We are dedicated to continually enhancing our Retail Management System.
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Support

New to the team are the Reynolds Performance Managers, who are ready to provide dedicated, local support at your store. Our award-winning Technical Assistance Center is also a phone call or chat away, and is available directly from ERA-IGNITE.
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Industry Relations

Our partnerships with OEMs and vendors continue to grow and evolve, and it’s our goal to work better with everyone in this industry and find common ground in delivering the best results for you.

My goal is to understand your business goals and figure out a way we can work together to achieve them.

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Let’s chat.