FordDirect Data Edge Integration

Bring FordDirect Into Every Deal

FordDirect Data Edge brings more available customer information into FOCUS and ERA-IGNITE. By connecting FordDirect data and functionality with the Reynolds solutions your team already uses, you have more ways to make it part of the sales process.
FordDirect Logo
A dealership saleswoman showing two clients info on a mobile tablet

Connected Across the Sales Process

FOCUS helps your team uncover possibilities within your existing customer base. As those opportunities progress, eligible ERA-IGNITE dealerships using Rates and Residuals and/or Rebates and Incentives can bring Ford private offers and incentivized rates for new vehicles into the deal, giving your team more to work with along the way.
brings available Ford programs into the deal, giving your team more data to work with along the way. 

FOCUS

Recognize the Possibilities

Spot New Opportunities

See when existing clients have personal incentive or renewal information available.

Turn Insight Into Outreach

Use new filters and collections to build groups targeted specifically to your needs.

Bring Rewards Into Reach

View rewards information like program type, point balance, and membership tier.

ERA-IGNITE

Shape the Deal

Bring Offers Forward

Access buyer-specific Ford private offers for new-vehicle buyers.

Expand Program Options

Compare Ford incentivized rates and residuals with other available lender programs.

Put Programs to Work

Use FordDirect programs throughout the evaluation and structuring of each deal.

Stay Ready for What Changes

The details that matter shouldn’t be easy to miss. 
When new incentive or renewal information comes in, alerts put it on your team’s radar, and client-record audits show exactly what changed. 
Save time by eliminating manual updates and get incentivized rates and residuals directly from FordDirect, so you can make deal decisions with accurate, timely program information.
A dealership saleswoman on a laptop

Find the Opportunity and Put It to Work

Bring more FordDirect information and programs into the Reynolds solutions your team already uses. Connect with us to see what’s available for your dealership and learn how to get started with FordDirect Data Edge. 
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