“The wow factor for a customer is convenience.”
Hendrick Automotive Group believes in customer experience. Without customers, they don’t have a business. They made it top priority to understand what customers want and need, focusing on simplifying processes, putting the customer in control, and selling to them instead of pushing them to buy.
With Reynolds' help, Hendrick changed their processes, evolved their solutions, and improved the customer experience. Now, at every dealership, the group is selling more products because every customer receives an experience unlike any other – one where they are informed, relaxed, and engaged.
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