The 2026 Automotive Retention and Defection Report reveals how brand loyalty is shifting nationwide and where dealers can uncover new conquest opportunities.
Customer loyalty isn’t guaranteed, and in today’s market, defection trends are shifting faster than ever. The 2026 Retention and Defection Report delivers a comprehensive analysis of automotive brand loyalty across the United States, breaking down:
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National retention and defection rates.
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Brand-by-brand loyalty performance.
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Conquest opportunities by make.
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Regional variations in switching behavior.
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Luxury vs. non-luxury loyalty trends.
When you understand where customers are going, you can adjust inventory, messaging, and marketing strategy accordingly. Whether you’re focused on protecting your customer base or aggressively targeting conquest sales, this report gives you the data behind the movement.
Download the full report to learn more.
