Trademark Reference
Reynolds and Reynolds
Reynolds and Reynolds develops and supports software for automotive retailers, providing the industry’s only Retail Management System.
- Reynolds and Reynolds must be used with the correct capitalization, spelling, and spacing. Never use a logogram such as an ampersand (&) in place of “and.”
- “The Reynolds and Reynolds Company” or “Reynolds and Reynolds” must be used in the first reference; Reynolds may be used in subsequent references.
- When adding in front of a product name, Reynolds must be used, and not Reynolds and Reynolds. In such cases, never add an apostrophe (‘) after Reynolds.
- Never shorten Reynolds or Reynolds and Reynolds.
- Never use the logo as part of a sentence or in place of text where “Reynolds and Reynolds” should be used.
Reynolds Retail Management System
Reynolds Retail Management System is a complete solution built as one to help dealers work smarter, engage customers, grow their business, and ultimately become better retailers.
- Reynolds Retail Management System must be used in the first reference and Retail Management System in subsequent references.
- Reynolds Retail Management System or Retail Management System must be used with the correct capitalization, spelling, and spacing.
- Never add an apostrophe (‘) after Reynolds when writing Reynolds Retail Management System.
- Never abbreviate Retail Management System.
- Never add “the” in front of Reynolds Retail Management System.
ERA-IGNITE
ERA-IGNITE is the foundation of Reynolds Retail Management System. It is built to interact with other applications and function as one system that delivers results.
- ERA-IGNITE must be typeset in all uppercase letters with a hyphen and no spaces.
- Never abbreviate ERA-IGNITE.
- Never split ERA-IGNITE onto two lines.
eWorkflow™
eWorkflow™ is a dealership-wide process that digitizes processes in every department. It reduces risk, saves on cost, and increases customer satisfaction.
- eWorkflow must be used with the correct capitalization, spelling, and spacing. e must be lowercase and Workflow must be capitalized with no spaces in between.
- eWorkflow must have the Trademark (™) in superscript in the first reference (including titles) and dropped in subsequent references within the same material or document.
The docuPAD® system
The docuPAD® System is an interactive, electronic, F&I menu-selling and eContracting tool. It helps maintain compliance, engages the customer, and drives profit.
- The docuPAD system must be used with the correct capitalization, spelling, and spacing. docu must be in lowercase, and PAD must be in uppercase. There are no spaces in between.
- The docuPAD system must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
- When used in a sentence, “system,” should be in lowercase, “the docuPAD system.” When used as a title, “The,” and, “System,” should be capitalized, “The docuPAD System.”
docuPAD® Remote
docuPAD® Remote allows dealerships to use the proven docuPAD process in a remote setting so F&I can be done virtually.
- docuPAD Remote must be used with the correct capitalization, spelling, and spacing. docu must be in lowercase, and PAD must be in uppercase. There are no spaces in between. Remote must be used in title case, with the R uppercase and the rest of the word in lowercase.
- docuPAD Remote should always refer to the virtual solution only, not the workstation that permanently sits in the F&I office.
- docuPAD Remote must have the Registered Trademark (®) after docuPAD in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
DEALsign
DEALsign is an electronic signing solution that gives customers the convenience of completing F&I forms in-store or remotely.
- DEALsign must be used with the correct capitalization, spelling, and spacing. DEAL must be in uppercase, and sign must be in lowercase. There are no spaces in between.
- Never abbreviate DEALsign.
FOCUS
FOCUS redefines traditional CRM to help dealerships better manage every customer interaction, track performance, and train employees.
- FOCUS must be typeset in all uppercase letters with no spaces.
- FOCUS should always be used standalone. It should not be used in conjunctions with “the”, “system”, “tool”, “platform”, etc.
- Never abbreviate FOCUS.
XtreamService
XtreamService is a data-mining tool that uses specific event triggers in the dealership to produce a stream of high quality sales leads for new and used vehicles.
- XtreamService must be used with the correct capitalization, spelling, and spacing.
- Never abbreviate XtreamService.
Reynolds Integrated Telephone System
Reynolds Integrated Telephone System is a dealership-wide customer experience management system that helps dealers turn the challenge of managing phone traffic into an opportunity by increasing satisfaction and revenue with every phone call.
- Reynolds Integrated Telephone System must be used with the correct capitalization, spelling, and spacing.
- Never abbreviate Reynolds Integrated Telephone System.
Advanced Service
Advanced Service improves fixed operations processes by managing the upsell process, promoting better communication, equipping advisors with sales tools, and measuring results.
- Advanced Service must be used with correct capitalization, spelling, and spacing.
- Never abbreviate Advanced Service.
Service Price Guides
Service Price Guides is a powerful estimating system that allows dealerships to provide customers to-the-penny service estimates in seconds.
- Service Price Guides must be used with the correct capitalization, spelling, and spacing.
- Service Price Guides must be used in full in the first reference (including titles). SPG may be used in subsequent references within the same material or document.
eApproval
eApproval allows service advisors to reach customers by text or email so they can approve work from any computer or mobile device.
- eApproval must be used with the correct capitalization, spelling, and spacing.
ReyPAY®
ReyPAY® is an integrated, secure, and efficient electronic payment processing solution to accept customer payments in-store, online, and via text.
- ReyPAY must be used with the correct capitalization, spelling, and spacing. R must be capitalized and PAY must be uppercase, with no spaces in between.
- ReyPAY must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
ReverseRisk®
ReverseRisk® is a web-based reporting tool that helps management make better operational decisions while monitoring the dealership’s and entire group’s financial health.
- ReverseRisk must be used with the correct capitalization and spelling. There are no spaces in between.
- ReverseRisk must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
Interface Dashboard
Interface Dashboard is a free enhancement on my.reyrey.com that allows dealers to see exactly what data is being sent from their DMS, the frequency of the data transmission, the third party or OEM the data is being sent to and the direction the data is being sent or received
- Interface Dashboard must be used with the correct capitalization, spelling, and spacing.
- Never abbreviate Interface Dashboard.
AddOnAuto
AddOnAuto is an accessories sales tool that provides an engaging virtual presentation for customers to watch their chosen accessories animate onto their vehicle.
- AddOnAuto must be used with the correct capitalization, spelling, and spacing. There are no spaces in between.
- Never abbreviate AddOnAuto.
LAW®
LAW® F&I State Libraries are state-specific F&I forms suites that are regularly reviewed for state and federal compliance by Reynolds’ team of compliance specialists, leading industry consultants, the top consumer finance law firm in the nation, and selected state dealer associations.
- LAW must be used with the correct capitalization, spelling, and spacing. LAW must be uppercase.
- LAW must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
GoMoto
GoMoto is the leading dealership kiosk solution that provides customers a self-led service experience while still allowing the dealership to capture profits.
- GoMoto must be used with the correct capitalization, spelling, and spacing.
- Never abbreviate GoMoto.
Gubagoo
Gubagoo is the leading provider of conversational commerce for automotive dealerships and OEMs.
- Gubagoo must be used with the correct capitalization, spelling, and spacing.
- Never abbreviate Gubagoo.
- Pronounced phonetically as Goo-bah-goo
Proton Dealership IT
Proton Dealership IT is an industry-leading provider of automotive IT and cybersecurity offerings.
- Proton Dealership IT must be used with the correct capitalization, spelling, and spacing.
- Never abbreviate Proton Dealership IT.
ReconTRAC®
ReconTRAC® is a vehicle reconditioning process management solution. It features customizable workflows for various reconditioning processes, made up of a series of steps and departments.
- ReconTRAC must be used with the correct capitalization and spelling. Recon must be in lowercase, and TRAC must be in uppercase. There are no spaces in between.
- ReconTRAC must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.