Reynolds Retail Summit: Amplify 2026 Keynote Speakers to Explore the Key Challenges Reshaping the Industry Today
Several excellent keynote speakers will discuss how dealerships can adapt, innovate, and thrive in the rapidly evolving automotive landscape.
DAYTON, Ohio
Jun 09, 2026
Reynolds and Reynolds announced today its keynote speaker lineup for the company’s annual Retail Summit: Amplify. Attendees will experience two keynote sessions at the event, designed to dig deep into the current state of retail automotive and its future.
The afternoon Keynote Session will be spearheaded by several excellent speakers with years of expertise and perspective on the rapidly evolving retail automotive landscape. These speakers are all accomplished leaders in their field and at their dealerships. The panel consists of:
- Steve Greenfield, General Partner of Automotive Ventures
- Jeff Swickard, Dealer Principal of Swickard Auto Group
- Howard Tennebaum, President of Keyes Automotive Group
- John Keohane, VP of Temecula Valley Buick GMC
This quartet of experts will tackle the key challenges reshaping the industry and highlight opportunities for dealerships to adapt, innovate, and thrive. They’ll share real-world strategies their dealerships are implementing to overcome today’s obstacles and discuss which innovations and trends have them most excited for the future.
“Amplify is about energizing the retail automotive industry and providing a reliable look at where it’s at, as well as where it’s headed,” said Chris Walsh, president and acting CEO of Reynolds. “These speakers are perfectly aligned to provide dealers with invaluable insight, and we couldn’t be prouder to bring them together to share their knowledge and expertise.”
In addition to the afternoon keynote, the morning session will focus on the future of Reynolds products. This Innovation Roadmap keynote will showcase what Reynolds is doing at the forefront of technology and AI in both fixed and variable operations, as well as share what is to come and Reynolds vision for the AI future.
From exploring how its solutions are improving the front and back of the dealership today, to what’s coming next, these keynote sessions deliver an exciting look at what is possible now and in the near future.
“At Reynolds, we don’t stop pushing forward. Every day we’re focused on our customers’ success,” concluded Walsh. “AI is creating new opportunities across the dealership, and what matters most is applying it in ways that drive meaningful outcomes for our customers. At Amplify, attendees will see how we’re helping dealerships use innovation to work smarter, serve their customers better, and build long-term success.”
Reynolds Retail Summit: Amplify 2026 is being held August 10-11 at the Park Hyatt Aviara in Carlsbad, CA. You can lean more about the event and register here.
About Reynolds
Reynolds and Reynolds is the leading provider of automotive dealership technology, award-winning support, and document services. With its Spark AI Unified Data Layer backed by decades of leading innovation, Reynolds is advancing artificial intelligence and robotics to help dealers better engage consumers, drive more efficient operations, and increase profitability. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)