Reynolds and Its Brands Celebrate 2025 as a Big Year for Dealer Success
Reynolds and its brands’ commitment to the success of its customers remained at the forefront of its efforts in 2025, resulting in significant dealership growth and profitability.
DAYTON, Ohio
Jan 05, 2026
Reynolds and Reynolds is excited to welcome 2026 with a look back at the previous year and the accomplishments that allowed its customers to grow and be more profitable.
“As 2025 comes to a close, we want to celebrate the major accomplishments that helped our customers be as successful as possible,” said Chris Walsh, president and acting CEO of Reynolds. “Our employees are the driving force behind everything we do. Whether it’s our field staff working side-by-side with dealership employees; or our award-winning customer support quickly and thoroughly resolving questions and requests; or our dedicated U.S.-based developers working on the next cutting-edge tool to improve outcomes at the dealership, our focus remains on the success of our customers.”
That focus starts with research, development, and the delivery of new artificial intelligence tools and agents – tools like Appointment AI for service departments and Avery for AutoVision. Avery’s ability to provide deep insights into what vehicles to bring in, how much to purchase them for, and how much to sell them for after reconditioning is a game changer – especially considering the AI Agent will explain exactly how it came to any recommendation it provides.
Avery wasn’t the only new product launched in 2025. Gubagoo brought the industry’s first Unified Intelligence Engine to life at NADA 2025 with Curator. This revolutionary offering is delivering “the future of how cars are going to be sold,” as one customer put it. Curator not only connects customer data across the entire dealership ecosystem to provide a comprehensive view of every customer, but also makes that data actionable by providing recommendations on how to approach each customer individually.
Reynolds also released its first robot, Relo, at its Amplify summit in the summer. The cutting-edge integrated parts delivery robot takes the weight of getting parts to the service bay off the technician’s hands and keeps them turning wrenches. Advanced navigation and obstacle avoidance technology deliver fewer interruptions, improved workflows, and increased productivity.
All this focus has resulted in Reynolds continuing to grow at a record pace while retaining nearly all its existing customers.
“This commitment to our customers’ success, and how we do business, makes Reynolds unique in the retail automotive space,” said Walsh. “We appreciate each and every one of our customers, whether they’re new customers or customers who’ve been with us for decades. Their success is our number one priority.”
Going beyond software, Reynolds shared unique, data-driven insight through several reports designed to provide valuable, actionable information to the industry. Whether it was through its annual Retention and Defection Report, the Fixed Ops Golden Metrics report, or the State of Cybersecurity report, Reynolds’ goal was to inform, educate, and reveal opportunities for growth at the dealership level.
Additionally, Reynolds continued to expand its footprint through partnerships and acquisitions. Notable partnerships included:
- Sunbit, to help dealerships offer financing to customers for costly repairs.
- Volkswagen of America, to deliver the benefits of kiosks and mobile service.
- Kimoby, to bridge the gap in communication across languages.
Additionally, less than a year after being acquired by Reynolds, TSD Mobility, the leader in fleet management, expanded by acquiring Fleetlane and Zubie in 2025.
Finally, Reynolds continued to make a significant effort to contribute to places of higher learning and the students that attend those institutions. From creating opportunities for technicians, to helping the students at colleges like Northwood University follow their dreams of entering the retail automotive industry, Reynolds provided support across the industry.
“Reynolds is always looking forward, innovating, and helping our industry progress,” concluded Walsh. “We are excited for this new year, and our dedication to our customers’ success continues to be at the center of everything we do.
“I welcome any and all dealerships to check out the new and innovative products we’re launching at NADA to kick off 2026. I can’t wait to see everyone there.”
About Reynolds
Reynolds and Reynolds is the leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)