Contest Returns to Highlight and Celebrate Best Practices in Auto Retail
The Automotive Amplifiers Contest is back to recognize another cohort of industry professionals for leading automotive retail into the future
DAYTON, Ohio
May 15, 2025
The Reynolds and Reynolds Company announced today it will once again be holding its Automotive Amplifiers Contest. The contest is held annually at Reynolds Retail Sumit: Amplify with the goal of recognizing the most innovative ideas and best practices in automotive retail.
“Every year, it amazes me how many creative ideas the great people in our industry have. When we can share best practices with one another, it accelerates the potential of automotive retail,” said Chris Walsh, president of Reynolds. “We want to elevate the innovative thinkers and visionaries in our industry because ultimately that helps everyone thrive.”
To enter the contest, innovators will detail their best practice, the problem it solved, and the impact it had on their dealership. From those submissions, five finalists will be chosen.
Finalists will present their idea at Reynolds Retail Summit: Amplify 2025 in Dallas on August 19. Each finalist will be asked to present for five minutes and field an additional three minutes of questions from a panel of judges.
Each idea will be judged on the following criteria:
• Innovation and uniqueness of the best practice
• Impact of the contestant’s idea on their dealership
• Relevance of the problem and solution to dealerships nationwide
All finalists will receive VIP tickets to Amplify, which includes a round-trip flight, accommodation, meals, golf, and full access to workshops and sessions at the event. This year, two winners will receive a $5,000 donation to the charity of their choice, plus a trophy to display at their dealership.
Everyone who submits their idea will be featured in the Amplify Automotive magazine and have the opportunity to share their ideas and the impact they’ve had through newsletters and podcasts.
“Innovation is about creating value –for dealers, their employees, their customers, and their community,” concluded Walsh. “The men and women who’ve dedicated their best work to the automotive retail industry are creating this value, and we’re proud to recognize them for it.”
The deadline to enter the contest is June 30, and finalists will be notified during the week of July 14. Best practices can be submitted by visiting 2025 Automotive Amplifiers Contest page.
About Reynolds
Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)