Amplify 2026 to Help Dealers Turn Innovation Into Results
Reynolds’ annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas to strengthen dealership performance
DAYTON, Ohio
Jun 30, 2026
The Reynolds and Reynolds Company today announced additional programming details for Reynolds Retail Summit: Amplify 2026, taking place Aug. 10-11 at Park Hyatt Aviara in Carlsbad, California. The annual event will bring dealers and their teams together to explore practical ways to apply innovation across the dealership, modernize operations, improve the customer experience, and drive measurable results.
“Amplify provides a unique opportunity for dealers to experience firsthand the latest technology and ideas shaping the future of automotive retail,” said Chris Walsh, president and acting CEO of Reynolds. “From new product releases to best practices to a look into what’s next for our industry, we are excited to host the country’s leading retailers and demonstrate how cutting-edge technology can translate into meaningful business outcomes.”
As part of the broader Amplify 2026 experience, the Aug. 11 workshops will give attendees actionable takeaways they can bring back to their teams. Sessions are designed to spark new thinking, encourage collaboration, and help dealers connect emerging trends to real operational improvement.
The lineup reflects the issues dealerships are navigating now, including compliance, paperless service processes, clean data, transportation and fleet opportunities, responsible AI adoption, inventory strategy, accounting efficiency, warranty optimization, and the data foundation needed to support smarter workflows.
Scheduled workshops include:
- The Anatomy of an AI Data Layer. A workshop on the data foundation needed to support reliable, effective AI applications inside the dealership.
- The California Effect: Compliance Today and Its Impact on Tomorrow. A forward-looking review of California’s CARS Act, its Oct. 1, 2026, effective date, and how the law may shape compliance expectations beyond the state.
- Rethinking Repair Orders: The Move Towards a Paperless Process. A look at where paper-based service processes create friction and how digitization can improve efficiency, visibility, and consistency.
- How Clean Data Unlocks Your Potential. A session on how fragmented records, missing information, and unreliable reporting can hold dealerships back — and how cleaner data can unlock stronger sales opportunities.
- Turning Your Dealership Into a Transportation Hub. A discussion of transportation and fleet-management opportunities that can improve customer convenience and open new revenue streams.
- AI in Your Dealership: Use Cases, Workflows, and Guardrails. An exploration of how tools such as Claude, Copilot, and Gemini can improve workflows, boost productivity, and support more advanced tasks while helping teams use AI responsibly and protect sensitive data.
- The Real-Time Data Advantage: Faster Turns and Higher Profit. A practical session on using timely data and AI-driven insights to build a more profitable inventory mix, make smarter acquisition decisions, and improve turns from acquisition to sale.
- How Auto-Posting Deals Simplifies Your Workflow. A workshop on how auto-posting can streamline accounting processes, improve efficiency, reduce errors, and increase profitability.
- The Warranty Story: Simplifying Submissions and Protecting Profits. A session on improving warranty submissions, meeting evolving requirements, reducing audit risk, and avoiding costly rejections.
The Amplify 2026 expo will complement the sessions by showing how connected solutions, cleaner data, automation, and AI-enabled workflows can help dealerships operate more efficiently and improve business outcomes across the store.
“At Reynolds, our customers’ success comes first, so Amplify 2026 is designed to help dealers better understand the ideas, trends, and technologies shaping the future of automotive retail,” Walsh said. “We are excited to welcome attendees to Carlsbad for two days of learning, collaboration, and meaningful conversations about what comes next for the industry.”
More information is available at www.reyrey.com/amplify.