About Amplify

Amplify was started to bring our industry together.

The history of automotive retail is inseparable from the stories of individuals who overcame great obstacles, cultivated captivating experiences, and worked hard to find profit in an industry with low margins.

With operations becoming increasingly complex and new challenges on the horizon, the need for innovators to come together, share ideas, and gain new perspectives has never been more crucial to success. Amplify is an intentional gathering of like-minded individuals driving the future of our industry forward.

Two images from past retail summits, one of Frank Abagnale Jr. giving his keynote speech, and two people socializing

Park Hyatt Aviara Resort | Carlsbad, California | August 10-11

Secure Your Spot

Photos of the Park Hyatt Aviara pool and main building

The Ritz-Carlton Los Colinas
Dallas, Texas

Lansdowne Resort
Leesburg, Virginia

Indianapolis Motor Speedway
Indianapolis, Indiana

2025 Keynote Session

Solving the Productivity Problem: Enable Your Team to Do More with Less

with Natasha del Barrio, Inga Maurer, and Patrick York

At Amplify 2025, our distinguished panel of automotive experts sat down to discuss their strategies to do more with less — selling more cars with less staff and finding higher margins in a more competitive environment.

If you missed the show last summer, watch the session and register for Amplify 2026 to hear the latest strategies from top dealerships operating on the cutting edge of innovation and productivity.

2026 Keynote Details

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Workshop Sessions

Amplify workshops are designed to be one-of-a-kind, expert-led sessions where dealership operators come together, hear from experts on a topic of their choice, and come away with real impact for their store.

Every year, attendees have the opportunity to attend sessions led by industry partners, dealership operators, or Reynolds solutions experts. From AI implementation to improving service department BDC calls, Amplify offers something for every aspect of your process.

Get ready for another year of impact, innovation, and deep dives in workshops at Amplify 2026!

The Automotive Amplifiers Contest

The Automotive Amplifiers Contest provides an opportunity for innovators in automotive retail to showcase the best practices they’ve implemented at their dealership. Each year, five finalists are selected to present their ideas to judges at Amplify.

Winners of the contest receive $5,000 towards a charity of their choice, an Automotive Amplifiers trophy to display at their dealership, and all contributors are featured in the Amplify Automotive magazine.

Learn More

2024 Contest Winners

James Reardon
Service Team Leader,
Westside Lexus

James Dieli
Warranty Administrator,
Beau Townsend Ford Lincoln

Justin Rash
F&I Manager,
Beau Townsend Ford Lincoln

2025 Contest Winners

Kamir Marínez Díaz
Chief Financial Officer,
Pepe Abad Auto

Chris Ponte
Parts Manager,
Scranton Chevrolet

“I loved hearing real dealership employees share their best practices and seeing their enthusiasm and passion.”

Don’t Miss Amplify 2026

Sign up to reserve your spot today. Spots are filling up fast, and the deadline for one complimentary hotel room night is July 9, or until rooms are no longer available, whichever comes first.

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Accommodation Details

As an attendee of Amplify 2026, the night of August 10 will be covered by Reynolds and Reynolds. Any additional nights you choose to book will be at your own expense. Hotel rooms are available on a first-come, first-served basis and may sell out. The hotel room deadline is July 9 or until rooms sell out, whichever occurs first.

Attendees are also invited to enjoy the Arnold Palmer-designed course at the Aviara Golf Club during the Amplify golf outing. Golf spots are limited, so register quickly!