About Amplify

Amplify was started to bring our industry together.

The history of automotive retail is inseparable from the stories of individuals who overcame great obstacles, cultivated captivating experiences, and worked hard to find profit in an industry with low margins.

With operations becoming increasingly complex and new challenges on the horizon, the need for innovators to come together, share ideas, and gain new perspectives has never been more crucial to success. Amplify is an intentional gathering of like-minded individuals driving the future of our industry forward.
Two images from past retail summits, one of Frank Abagnale Jr. giving his keynote speech, and two people socializing
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Park Hyatt Aviara Resort | Carlsbad, California | August 10-11
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The Ritz-Carlton Los Colinas
Dallas, Texas
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Lansdowne Resort
Leesburg, Virginia
Amplify23 logo laid on top of the Indianapolis Speedway Pagoda
Indianapolis Motor Speedway
Indianapolis, Indiana

2025 Keynote Session

Solving the Productivity Problem: Enable Your Team to Do More with Less

with Natasha del Barrio, Inga Maurer, and Patrick York
At Amplify 2025, our distinguished panel of automotive experts sat down to discuss their strategies to do more with less — selling more cars with less staff and finding higher margins in a more competitive environment.
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Workshop Sessions

Amplify workshops are designed to be one-of-a-kind, expert-led sessions where dealership operators come together, hear from experts on a topic of their choice, and come away with real impact for their store.

Every year, attendees have the opportunity to attend sessions led by industry partners, dealership operators, or Reynolds solutions experts. From AI implementation to improving service department BDC calls, Amplify offers something for every aspect of your process.
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The Automotive Amplifiers Contest

The Automotive Amplifiers Contest provides an opportunity for innovators in automotive retail to showcase the best practices they’ve implemented at their dealership. Each year, five finalists are selected to present their ideas to judges at Amplify.

Winners of the contest receive $5,000 towards a charity of their choice, an Automotive Amplifiers trophy to display at their dealership, and all contributors are featured in the Amplify Automotive magazine.

2024 Contest Winners

Jeremy Reardon
James Reardon
Service Team Leader,
Westside Lexus
James Dieli
James Dieli
Warranty Administrator,
Beau Townsend Ford Lincoln
Justin Rash
Justin Rash
F&I Manager,
Beau Townsend Ford Lincoln

2025 Contest Winners

Kamir Marínez Díaz
Kamir Marínez Díaz
Chief Financial Officer,
Pepe Abad Auto
Chris Ponte
Chris Ponte
Parts Manager,
Scranton Chevrolet
Past contest winners
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“I loved hearing real dealership employees share their best practices and seeing their enthusiasm and passion.”

Don’t Miss Amplify 2027

Secure your spot before it’s too late.
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Discover. Grow. Connect. Amplify26

Don’t Miss Amplify 2026

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