Fixed Operations

Parts and Service, Streamlined

Fixed ops isn’t just about turning wrenches. It’s where long-term profitability is built. At Amplify, service leaders shared how they’re optimizing technician time, tightening workflows, and using technology to keep customers informed, loyal, and coming back.
Inviting Innovation eBook Cover, breakout session video thumbnail, and FUEL blog

Looking to dig deeper into these topics and the future of fixed operations?

Get a closer look at the future of fixed ops — delivered right to your inbox in the Fixed Ops Resource Pack. Explore real-world insights from top-performing dealerships and see how they’re transforming service operations. This email journey features in-depth recaps from Amplify fixed ops workshops, plus exclusive access to our free eBook, Inviting Innovation: Fixed Operations, and a curated collection of additional resources filled with practical strategies you can apply today.

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Workshops Designed to Drive Innovation

Get the full workshop recordings and more when you sign up for the Fixed Ops Resource Pack.
Breakout Session with Cory Coler

Smarter Service Starts Here: How Advisors Can Get the Most from Their Tools

Cory Coler, a product management supervisor for fixed operations at Reynolds, showed how your service advisors can level up their daily workflow using the tools they already have. He emphasized the power of visibility for advisors using tools like Shop View to enable the tracking of repair orders, appointments, and tickets more efficiently and accurately. From there, he shared tips on speeding up workflows by using service flags, leveraging connected vehicle data to auto populate repair info, and automating recurring fields through custom complaint, cause, and correction statements. The result? Advisors working smarter so they can focus more on the customer.

The Power of Video: Transforming MPI Reports into Sales Tools

Kaitlyn Voltz, fixed ops product manager at Reynolds, made a strong case for why video belongs in every service department. She showed how traditional MPI reports often confuse customers, while adding video can double approval rates by building trust and making recommendations easier to understand. She shared practical tips for creating effective videos, including using clear language, proper lighting, and a consistent structure. Kaitlyn also explained how managers, techs, and advisors each play a role in making video successful, and highlighted tools in the DMS that help track performance. Her message was clear: video builds confidence, improves communication, and helps turn more recommendations into revenue.
Breakout Session with Kaitlyn Voltz
Breakout Session with Jen Suzuki

Mastering Service BDC Calls

In this high energy session, Jen Suzuki, the founder and president of eDealer Solutions, showed how to turn your service BDC into a serious revenue driver. She pushed past the myth that it's just for answering inbound calls and focused on where the real money is: outbound efforts like declined work, recalls, overdue maintenance and missed appointments. Jen walked through proven techniques to train your team on, like leading with energy, spotting multiple reasons to book an appointment, building value before giving a price, and always asking for the appointment. She shared strategies for keeping your team sharp, like listening to recorded calls, running quick win contests, and coaching to behaviors like second swings and urgency. Her approach isn’t just about setting more appointments, but rather it’s about building a high-performing culture where every call moves the needle.

Recommendations to Elevate Your Variable Processes

This year, spots filled up fast!
Don’t miss Amplify 2026.

Amplify 2026 will be held at the beautiful Park Hyatt Aviara resort in Carlsbad, CA.
August 10 and 11, 2026

Sign up to receive early access to registration and grab a spot before they fill up.
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