Agenda and Session Information

Amplify is designed to deliver connection, insight, energy, and momentum from start to finish.

Sessions are built to spark new thinking, encourage collaboration, and give you actionable takeaways you can bring back to your team — not just inspiration, but direction.
Image of Amplify 25 Keynote session and AJ McGowan's breakout session

Day One

  • 11:30 a.m.–1:00 p.m. Check In
  • 11:30 a.m. Welcome Lunch
  • 1:00 p.m. Golf Outing
  • 6:00 p.m. Reception
  • 7:00 p.m. Dinner

Day Two

  • 7:00 a.m. Breakfast
  • 8:00 a.m. Keynote: Reynolds Innovation Roadmap
  • 9:00 a.m. Expo Opens
  • 10:30 a.m. Automotive Amplifiers Contest Presentations
  • 11:30 a.m. Lunch and Keynote Session
  • 1:00 p.m. Workshops
  • 3:45 p.m. Automotive Amplifiers Contest Awards and Reveal

2026 Keynote Sessions

8:00–9:00 a.m.

Reynolds Innovation Roadmap

8:00 a.m.

The Future of Fixed Ops with Reynolds Flex

As vehicles continue to evolve and customer expectations rise, the last thing we need is for service workflows to get even more complex. You deserve service and parts solutions that make your job easier. That’s where Flex comes in. This session will dive into the evolution of Service and Parts Flex, how these solutions are improving fixed operations, and what’s in store for the future.
Brent McDorman
Brent McDorman
Director of Fixed Ops Product Management
Reynolds and Reynolds
8:20 a.m.

Solving the Sales Efficiency Problem with Unified Customer Data

CDP’s promised a single source of truth for customer data, but their lack of integration and barriers of entry have turned your investment into yet another data silo.   Truly unified customer data should equip every salesperson with the entire customer journey, improving sales efficiency and boosting close ratios.  In this session, Brad will show our vision for a CRM powered by unified customer data that will define the future of automotive retail.
Brad Title
Brad Title
President
Gubagoo
8:40 a.m.

Moving From Question to Action with Rey

Are you spending valuable time tracking down answers, piecemealing customer data across platforms, or generating reports from last month’s data? Rey, your new AI-powered automotive retail assistant, handles all these insights, but it doesn’t stop there. Rey can automate tasks, anticipate your workflow, and help your team take immediate action, freeing you to focus on what matters most! In this session, AJ will dive into Rey’s next-level capabilities and unveil where this powerful AI assistant is headed next.
AJ McGowan
AJ McGowan
VP of Research and Development
Reynolds and Reynolds

12:00–12:50 p.m.

The Road Ahead:
How Automotive Leaders Are Steering Change

Our industry is changing at an accelerating pace that can feel impossible to keep up with. But those leading the future of retail automotive view the evolving landscape as an opportunity to get ahead, not an obstacle to overcome.
In this session, you’ll hear from a panel of leaders from some of the most successful dealerships in the industry. You’ll get a clear view of the forces reshaping automotive retail and what they mean for your dealership. And you’ll have practical and proven strategies to improve performance throughout your dealership, along with insights into the innovations defining what’s next.
You’ll leave with a sharper understanding of where your opportunities are and how you can act on them with confidence.
Steve Greenfield
Steve Greenfield
General Partner
with Automotive Ventures
Jeff Swickard
Jeff Swickard
Dealer Principal at
Swickard Auto Group
John Keohane
John Keohane
Vice President at
Temecula Valley Buick GMC

Hands-On Workshops

Expert-Led Sessions Delivering an Outsized Impact

We’re putting the final touches on the 2026 Amplify workshop schedule. Please check back soon for more details!

Don’t Miss Amplify 2026

Sign up to reserve your spot today. Spots are filling up fast and the deadline for one complimentary hotel room night is July 9, or until rooms are no longer available, whichever comes first. 
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Park Hyatt Aviara Logo
Photos of the Park Hyatt Aviara

Accommodation Details

As an attendee of Amplify 2026, the night of August 10 will be covered by Reynolds and Reynolds. Any additional nights you choose to book will be at your own expense. Hotel rooms are available on a first-come, first-served basis and may sell out. The hotel room deadline is July 9 or until rooms sell out, whichever occurs first.
Attendees are also invited to enjoy the Arnold Palmer-designed course at the Aviara Golf Club during the Amplify golf outing. Golf spots are limited, so register quickly!