Amplify Sessions On Demand

Revisit the ideas, insights, and strategies from Amplify 2026.

Watch the keynote sessions and select workshops on demand, then share what you learned with your team.
Two different photos of people presenting a workshop and a keynote.

2026 Keynote Sessions

Reynolds Innovation Roadmap

See where automotive retail is headed.
Explore the Reynolds Innovation Roadmap and see how connected data, artificial intelligence, and evolving dealership technology are shaping what comes next.

The Future of Fixed Ops with Reynolds Flex

Brent McDorman | Director of Fixed Ops Product Management | Reynolds and Reynolds
As vehicles continue to evolve and customer expectations rise, the last thing we need is for service workflows to get even more complex. You deserve service and parts solutions that make your job easier. That’s where Flex comes in. This session dives into the evolution of Service and Parts Flex, how these solutions are improving fixed operations, and what’s in store for the future.
Videos are only available with JavaScript enabled.
View Transcript

Solving the Sales Efficiency Problem with Unified Customer Data

Greg Uland | Vice President of Marketing | Reynolds and Reynolds
CDP’s promised a single source of truth for customer data, but their lack of integration and barriers to entry have turned your investment into yet another data silo. Truly unified customer data should equip every salesperson with the entire customer journey, improving sales efficiency and boosting close ratios.  Watch the session to see our vision for a CRM powered by unified customer data that will define the future of automotive retail.
Videos are only available with JavaScript enabled.
View Transcript

Moving From Question to Action with Rey

AJ McGowan | Vice President of Research and Development | Reynolds and Reynolds
Are you spending valuable time tracking down answers, piecemealing customer data across platforms, or generating reports from last month’s data? Rey, your new AI-powered automotive retail assistant, handles all these insights, but it doesn’t stop there. Rey can automate tasks, anticipate your workflow, and help your team take immediate action, freeing you to focus on what matters most! This session dives into Rey’s next-level capabilities and unveils where this powerful AI assistant is headed next.
Videos are only available with JavaScript enabled.
View Transcript
Videos are only available with JavaScript enabled.
View Transcript

The Road Ahead:
How Automotive Leaders Are Steering Change

Our industry is changing at an accelerating pace that can feel impossible to keep up with. But those leading the future of retail automotive view the evolving landscape as an opportunity to get ahead, not an obstacle to overcome. This dealer-led keynote session features leaders from some of the most successful dealerships in the industry.
Hear from Steve Greenfield, John Keohane, Jeff Swickard, and Howard Tenenbaum on how they are thinking about the future of retail automotive, the factors causing it to change, and what it means for your dealership.

Hands-On Workshops

Expert-Led Sessions Delivering an Outsized Impact

Better decisions start with better data.
With nine different sessions, Amplify attendees received actionable insights to overcome current obstacles they face across their entire dealership. Explore these three featured session recordings that break down how clean, connected, and real-time data creates a stronger foundation for dealership operations and artificial intelligence.

How Clean Data Unlocks Your Potential

Brooke Wood | Manager, Product Development | Reynolds and Reynolds
Dirty data can cost you more than you realize. Fragmented customer records, missing information, and unreliable reporting cause sales opportunities to suffer. In this workshop, discover common CRM frustrations and see how Curator connects dozens of data sources into a single platform. The session also demonstrates how Curator and FOCUS work together to make every day smoother for your team and explores what clean data can unlock for your dealership.
Videos are only available with JavaScript enabled.
View Transcript

The Real-Time Data Advantage: Faster Turns and Higher Profit

Babak Mofrad | President | AutoVision
Have you ever invested significant time acquiring inventory, only to realize the mix missed the mark? Your inventory is only as strong as the data behind it. And making the right inventory decisions means having the right data at the right time. In this workshop, learn how to build a more profitable inventory mix by leveraging specific data to drive smarter decisions, higher gross, and faster turns. This session answers the question every dealer is asking — how to increase profit per vehicle — by showing which data leads to better outcomes. The session also explores how AI can surface insights that help you act sooner and smarter, and provides a practical, repeatable strategy for improving your inventory process from acquisition to sale.
Videos are only available with JavaScript enabled.
View Transcript

The Anatomy of a Data Layer

Todd Smith | CEO | QoreAI
Sara Temko | Director, Research and Development Operations | Reynolds and Reynolds
When AI tools pull from siloed data, missing information and duplicate entries are inevitable. To avoid this, your AI tools need to be backed by a unified data layer. This session explains what a data layer is, the benefits of using AI tools backed by one, and real examples of a data layer in action in the Reynolds system.
Videos are only available with JavaScript enabled.
View Transcript

Don’t Miss Amplify 2027

Sign up to reserve your spot today.
Forms are not available without JavaScript enabled
Gaylord Opryland logo
Graphic of Tennessee overlaid on top of images of the Opryland Hotel and Nashville
Discover. Grow. Connect. Amplify26

Don’t Miss Amplify 2026

Forms are not available without JavaScript enabled