AI in Action: 3 Practical Applications in Automotive Dealerships
Imagine freeing your team from outdated processes while working smarter, not harder. In this session, Jerralynn Williams and Susan Shook showed how Spark AI, Reynolds’ unified AI data layer, makes that vision real. They explored three impactful AI tools:
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Engagement AI screens inbound leads 24/7 and engages prospects through conversational text messaging, books appointments, handles follow-ups across time zones, and declutters your BDC.
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Conversation AI listens to every call, transcribes it, highlights key phrases like "upset customer" or "no appointment scheduled," and gives more visibility into your team's calls so you can coach with specifics to increase success.
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Appointment AI answers 100 percent of incoming calls, responds to questions about hours or services in multiple languages, and books service times based on your team’s availability.
By integrating intelligent software that works together throughout your dealership, you can get more done, convert at a higher rate, avoid missed opportunities, and focus on areas where a human touch is needed.
