Our Company

Reynolds and Reynolds develops and supports software for automotive retailers. We feature the industry’s only Retail Management System and manufacture and distribute business forms and promotional items.
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The Reynolds Rundown

Our dealership management system platform gives dealers the retailing tools built to work together to streamline operations and improve customer satisfaction within their business.
We also manufacture and distribute business forms and promotional items. Our products help dealers reduce compliance risk, brand their dealership, increase efficiency, and simplify administrative processes.
We provide world-class customer support for all of our products and services and continue to expand into other industries through development and acquisition.
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Earth surrounded by silhouettes of people
6,000+ associates worldwide
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360+ hours of professional development training courses offered annually
Icon of a dealership
95% of franchised dealerships use one or more of our products
Tennis racket hitting ball
50% of associates take part in intramural leagues and clubs
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91 departments comprised of associates from various backgrounds
customer service support
Recognized for award-winning support
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Making a difference in the communities where we live and work
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Focused on developing industry-leading products and services
Now
A global footprint of more than 6,000 associates in 16 offices across North America and Europe, serving 95% of dealerships worldwide.
Group photo of Reynolds employees at NADA 2025
2025
An industry leader adding products to our portfolio each year, totaling more than 25 acquisitions since 2000.
Two women looking at phone inside dealership
2016
Reynolds celebrated its 150th anniversary.
Image of large group of Reynolds employees outside the headquarters, holding a 150 Years sign.
2015
Headquarters hosted the first Habitat for Humanity build as part of Reynolds’ mission to make the world a better place.
Group of people with Habitat for Humanity shirts on building a wall for the Habitat house.
2010
Launched ERA-IGNITE®, an advanced dealer management system that helps dealerships improve their profitability.
Image of two men in car dealership, sales person holding tablet
2006
Reynolds and UCS joined forces to form one of the premier software providers in the automotive retail industry.
black and white former reynolds logo next to blue UCS logo
1988
As one of the largest companies in the nation, Reynolds made the prestigious Fortune 500 list.
New article about Reynolds as a Fortune500 company
1960
First to offer computer services to dealerships by stepping into the electronic data processing field.
Photo of a car salesman with two customers in dealership in 1960
1956
Dayton associates established the Associate Foundation, one of the longest-standing associate-run charities in the country.
Image of the Associate Foundation logo
1927
Entered the automotive space, producing standardized accounting forms for the country’s Chevrolet dealerships.
Image of Reynolds printing factory in 1927
1866
Founded as a forms printing company.
Image of Reynolds deliver truck from 1866

Our Locations

Dayton

Dayton, Ohio (Headquarters)

One Reynolds Way
Dayton, OH 45430
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Houston

Houston, Texas

6700 Hollister
Houston, TX 77040
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College Station

College Station, Texas

200 Quality Circle
College Station, TX 77845
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Celina

Celina, Ohio

824 Murlin Avenue
Celina, OH 45822
Tampa

Tampa, Florida

13112 Telecom Drive
Tampa, FL 33637
Tallahassee

Tallahassee, Florida

1830 E Park Ave Suite 1
Tallahassee, FL 32301
Warrenville

Warrenville, Illinois

PO Box 768
Warrenville, IL 60555
North Andover

North Andover

1650 Turnpike Street
North Andover, MA 01845
International

International

• Birmingham, United Kingdom
• Grenoble, France
• Mississauga, Ontario, Canada
• Montréal, Québec, Canada
• Murnau, Germany

Learn About Our Affiliated Companies

AGWS Logo
At American Guardian Warranty Services, Inc. (AGWS), we believe the long-term relationships we’ve built with Agents, Dealers, and our Customers are the most valuable assets we have. We strive to build lasting partnerships with our Agents and Dealers by offering an unmatched system of service for our Customers.
AGWS currently works with more than 4,000 Dealers across the U.S. and Canada. All of our contracts are insured by “A” and “A-” Rated (Excellent) carriers.
AppOne logo
AppOne is a centralized web-based platform that connects automotive, marine, recreational vehicle, and power sport dealers with lenders. It provides dealers the ability to accept an on-line credit application from a consumer, submit to lenders and prepare and print lender specific loan document packages, eliminating the task of forms management and greatly reducing the chance of returned contacts and re-contracting.
AppOne provides manufacturers, dealer groups and service companies a highly efficient and centralized process for managing networks of lenders and dealers while offering their customers the best in financing options. It also gives lenders the ability to provide and control loan document preparation greatly increasing efficiency, reducing dealer funding time and reducing compliance risk.
Auto Data Direct logo
Auto Data Direct, Inc. (ADD) was founded in 1999 to provide fast, accurate, real-time access to Florida motor vehicle, vessel and driver license records. Since then, ADD has steadily expanded its inquiry services into other states and now offers numerous other value-added services for a range of industries.
ADD offers a suite of innovative, web-based tools to expedite and simplify federal or state-required business processes as well as to provide real-time national motor vehicle information at an affordable cost. ADD is known for providing meaningful, industry-specific business solutions delivered with responsive and personalized customer service. Corporate values of integrity, honesty, and commitment to serving the customer are the foundation on which ADD has expanded throughout the United States.
GoMoto logo
The service lane kiosk that grows your business. The GoMoto Virtual Service Advisor Kiosk is designed to provide the experience that modern customers expect.
GoMoto was started by seasoned automotive and technology entrepreneurs with a simple passion to develop and deploy the dealership experience of the future. As consumers, technologists and dealers, the GoMoto founders have a unique perspective on why the dealership experience needs to change and how to best approach it.
Gubagoo Logo
Gubagoo is an award-winning leader in conversational commerce tools for the automotive industry. The company’s virtual retailing platform provides an end-to-end buying experience on dealership websites while advanced live chat technology provides more ways for customers to connect with dealers no matter where they are. With this partnership, the Reynolds digital retailing platform offers a complete car-buying experience whether online or in-store.
KeyTrak logo
Since 1987, KeyTrak’s electronic key control systems have helped organizations worldwide manage their keys, assets, and employees. All KeyTrak systems are designed, built, and supported in-house at the company’s headquarters in College Station, Texas.
Automotive dealerships spend a lot of money on the customer experience, but inefficient processes related to poor key control drive people away. Issues include lost keys and dealer plates, delayed test drives, missed sales and service appointments, and more. KeyTrak electronic key control systems help secure vehicle keys and dealer plates, capture and track key and prospect data, and seamlessly connect systems across sales and service.
Motility logo
For over 40 years, Motility remains committed to providing best-in-class dealer management software (DMS) to over 7,000 users and 800 recreational vehicle dealer rooftops. Motility’s comprehensive software delivers an end-to-end solution to increase the efficiency for every critical function in a dealership, including inventory management, CRM, quoting, accounting, payroll and service scheduling, and more. Specialty dealerships across the country come to us for our clean, seamless interface backed by robust data management.
Proton Dealership IT | Cybersecurity logo
Proton Dealership IT provides a fully outsourced IT department and Cyber Security Operations center tailored specifically to automotive retail. Our dealership specific experience gives us a unique insight that enables us to introduce and manage the most effective and secure IT systems for your dealership. Proton provides a full outsourced IT Department, Security Operations Center, Remote Helpdesk, and On-site Support team to keep your dealership operating smoothly and efficiently.
Secure Title Administration logo
Title management for your business. Made simple. Trust Secure Title Administration to provide your business with dependable services and support for all your title management needs. We provide lenders with transparent control over their titles while meeting all regulatory and legislative requirements within the title administration industry. Whether it’s electronic or paper lien and titling services, we have you covered from beginning to end. Let our team of experts handle your title administration work so you don’t have to.
TSD Mobility SoOlutions logo
The TSD team designs and develops fleet mobility solutions for dealerships, manufacturers, public automotive groups, and car rental companies worldwide. Operating in 92 countries and six continents, the company helps over 16,000 dealerships and 3,000 car rental companies improve their operations daily.