How much are you getting from your Service Price Guides (SPG)? There's a strong correlation between SPG utilization and profits per repair order (RO), according to a recent Reynolds study. The bottom line is that on average, the more you use SPG, the more gross profit you'll make per RO.

How is your service department doing? You can run two simple utilization reports in ERA right now to find out.

Are You Using SPG Often Enough?
Run the SPG Hits Report in screen 3789. It will display, by user and executable, how many times SPG was used over a given time period. The most profitable stores in the Reynolds study used SPG 4 or more times per RO throughout the RO process.



Are You Missing Profit Opportunities by Not Using SPG?
Run the Mapped Utilization Report in screen 3784 to:

• Manage utilization for each advisor by RO, by hour, and by total sales.
• Measure overall effective labor rate compared to your effective labor rate for SPG jobs. If your SPG rate is lower than average, you are likely using SPG only for lower margin repairs. You are missing out on the profit-driving value of using SPG for all your services.

By running these reports regularly, you can always know where your service department stands and enjoy increasing your profits through greater SPG utilization.

If you're not where you want to be, give the Reynolds SPG team a call (800.891.1206, ext. 3) or get more information on how they can help. Start down the path to higher SPG utilization and greater profits.