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Brand name usage

Our name is part of our brand. We are well known in the industry, and every interaction with the Reynolds brand has an impact. With the right standards of excellence and consistency around the brand, that impact can be positive and substantial.

Reynolds and Reynolds

  • Reynolds and Reynolds must be used with the correct capitalization, spelling, and spacing. Never use a logogram such as an ampersand (&) in place of “and.”
  • “The Reynolds and Reynolds Company” or “Reynolds and Reynolds” must be used in the first reference; Reynolds may be used in subsequent references.
  • When adding in front of a product name, Reynolds must be used, and not Reynolds and Reynolds. In such cases, never add an apostrophe (‘) after Reynolds.
  • Never shorten Reynolds or Reynolds and Reynolds.
  • Never use the logo as part of a sentence or in place of text where “Reynolds and Reynolds” should be used.
Correct

Reynolds and Reynolds

Incorrect

Reynolds & Reynolds

RR

ReyRey

POWER

  • POWER must be typeset in all uppercase letters with no spaces.
Correct

POWER

Incorrect

Power

The ERA® Dealership Management System

  • ERA must be typeset in all uppercase letters with no spaces.
  • ERA must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, ERA should be used as an adjective in all references (e.g., the ERA® system).

ERA-IGNITE

  • ERA-IGNITE must be typeset in all uppercase letters with a hyphen and no spaces.
  • Never abbreviate ERA-IGNITE.
  • Never split ERA-IGNITE onto two lines.
Correct

ERA-IGNITE

Incorrect

ERA-Ignite

Era-ignite

EI

Era ignite

The docuPAD® system

  • docuPAD must be used with the correct capitalization, spelling, and spacing. docu must be in lowercase, and PAD must be in uppercase. There are no spaces in between.
  • docuPAD must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, docuPAD should be used as an adjective in all references (e.g., the docuPAD® system).
  • Copyright data for the docuPAD system must be included in the document footer: The docuPAD® system is protected by U.S. patents 8,531,424; 8,547,356; 8,854,330; 8,933,904; 8,081,423; and 9,235,276.  Additional patents pending.
Correct

the docuPAD® system

Incorrect

docupad

DOCUPAD

DOCUpad

Docu pad

docu PAD

Reynolds Chairman Bob Brockman Reaffirms Commitment to ERA Dealership Management System during NADA Media Briefing

Reynolds Chairman Bob Brockman addressed the media during the recent NADA convention and underscored the company’s commitment to its core ERA dealership management system software and to the business practices and brand attributes that have been synonymous with Reynolds in the eyes of customers f...

Reynolds Announces Lincoln Industrial Corp. Has Joined the Reynolds Certified Interface Program

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced that Lincoln Industrial Corp. has joined the Reynolds Certified Interface (RCI) program for the ERA® dealership management system (DMS).

Reynolds Announces Bignition Has Joined the Reynolds Certified Interface Program

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced Bignition has joined the Reynolds Certified Interface program (RCI) for the ERA® dealership management system (DMS) in the U.S. and Canada.

Reynolds Announces Endorsement from Chrysler LLC for Quick Service Solutions

The Reynolds and Reynolds Company today announced that Chrysler LLC has endorsed its One-Step Service and Service Price Guides applications for U.S. dealers using the Reynolds ERA® dealership management system (DMS).

Reynolds and Reynolds Announces Its Solutions Are Delivering Results for Chrysler Canada Dealers

The Reynolds and Reynolds Company today announced that Chrysler dealers in Canada are increasing service department profitability and customer satisfaction by using the Service Sales Kit and Service Price Guides applications for the ERA® dealership management system (DMS).  As a result, Chrysler ...

Reynolds Announces New Software to Book Online Service Reservations;New Web Solution Offers Dealerships a Way to Enhance Customer Relationships

Reynolds and Reynolds announced today the availability of its newest Web-based solution for automotive dealerships: Online Service Reservations (OSR).

Reynolds and Reynolds Launches New Parts Barcoding Inventory Management Solution for the Canadian Market

The Reynolds and Reynolds Company today announced the launch of its automated Parts Barcoding Inventory Management solution for automotive dealerships using the ERA® dealership management system (DMS) in Canada.

Reynolds Announces New GM Parts Integration Software for the ERA® and POWER Systems

The Reynolds and Reynolds Company today announced General Motors (GM) has approved its Parts Availability and Parts Information integration software for GM dealers in the U.S. using the Reynolds ERA® and POWER dealership management systems (DMS).
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