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Give us a call! Our US-based support team is dedicated to serving our customers one call, one customer, and one service event at a time. We aim to have every call resolved by the first person you speak to in order to help minimize disruption in your dealership.

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Brand name usage

Our name is part of our brand. We are well known in the industry, and every interaction with the Reynolds brand has an impact. With the right standards of excellence and consistency around the brand, that impact can be positive and substantial.

Reynolds and Reynolds

  • Reynolds and Reynolds must be used with the correct capitalization, spelling, and spacing. Never use a logogram such as an ampersand (&) in place of “and.”
  • “The Reynolds and Reynolds Company” or “Reynolds and Reynolds” must be used in the first reference; Reynolds may be used in subsequent references.
  • When adding in front of a product name, Reynolds must be used, and not Reynolds and Reynolds. In such cases, never add an apostrophe (‘) after Reynolds.
  • Never shorten Reynolds or Reynolds and Reynolds.
  • Never use the logo as part of a sentence or in place of text where “Reynolds and Reynolds” should be used.
Correct

Reynolds and Reynolds

Incorrect

Reynolds & Reynolds

RR

ReyRey

POWER

  • POWER must be typeset in all uppercase letters with no spaces.
Correct

POWER

Incorrect

Power

The ERA® Dealership Management System

  • ERA must be typeset in all uppercase letters with no spaces.
  • ERA must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, ERA should be used as an adjective in all references (e.g., the ERA® system).

ERA-IGNITE

  • ERA-IGNITE must be typeset in all uppercase letters with a hyphen and no spaces.
  • Never abbreviate ERA-IGNITE.
  • Never split ERA-IGNITE onto two lines.
Correct

ERA-IGNITE

Incorrect

ERA-Ignite

Era-ignite

EI

Era ignite

The docuPAD® system

  • docuPAD must be used with the correct capitalization, spelling, and spacing. docu must be in lowercase, and PAD must be in uppercase. There are no spaces in between.
  • docuPAD must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, docuPAD should be used as an adjective in all references (e.g., the docuPAD® system).
  • Copyright data for the docuPAD system must be included in the document footer: The docuPAD® system is protected by U.S. patents 8,531,424; 8,547,356; 8,854,330; 8,933,904; 8,081,423; and 9,235,276.  Additional patents pending.
Correct

the docuPAD® system

Incorrect

docupad

DOCUPAD

DOCUpad

Docu pad

docu PAD

Reynolds and Reynolds Receives STAR 2006 DTS Implementation Award

The Reynolds and Reynolds Company, a leading provider of software and services to the automotive retailing industry, announced today that the Standards for Technology in Automotive Retail (STAR) organization has presented the 2006 Implementation Award to the Reynolds POWER system team.

Reynolds Adds to List of Vehicle Data Transfer Partners

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced a number of newly approved Vehicle Data Transfer (VDT) partners for the POWER dealership management system (DMS).

Reynolds Announces devVenture as a Certified Interface Vendor

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced the addition of devVenture as a Reynolds Certified Interface (RCI) vendor for the POWER Dealership Management System (DMS).

Reynolds Adds Test Drive Videos for Dealership Web sites and Customer Relationship Management Tools

Reynolds and Reynolds, a leading provider of software and services to automotive retailers, announced today the company will add Test Drive Videos to the Web, and Customer Relationship Management (CRM) tools it provides to automotive dealerships.

Reynolds Announces New GM Parts Integration Software for the ERA® and POWER Systems

The Reynolds and Reynolds Company today announced General Motors (GM) has approved its Parts Availability and Parts Information integration software for GM dealers in the U.S. using the Reynolds ERA® and POWER dealership management systems (DMS).
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