Brand name usage

Our name is part of our brand. We are well known in the industry, and every interaction with the Reynolds brand has an impact. With the right standards of excellence and consistency around the brand, that impact can be positive and substantial.

Reynolds and Reynolds

  • Reynolds and Reynolds must be used with the correct capitalization, spelling, and spacing. Never use a logogram such as an ampersand (&) in place of “and.”
  • “The Reynolds and Reynolds Company” or “Reynolds and Reynolds” must be used in the first reference; Reynolds may be used in subsequent references.
  • When adding in front of a product name, Reynolds must be used, and not Reynolds and Reynolds. In such cases, never add an apostrophe (‘) after Reynolds.
  • Never shorten Reynolds or Reynolds and Reynolds.
  • Never use the logo as part of a sentence or in place of text where “Reynolds and Reynolds” should be used.
Correct

Reynolds and Reynolds

Incorrect

Reynolds & Reynolds

RR

ReyRey

POWER

  • POWER must be typeset in all uppercase letters with no spaces.
Correct

POWER

Incorrect

Power

The ERA® Dealership Management System

  • ERA must be typeset in all uppercase letters with no spaces.
  • ERA must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, ERA should be used as an adjective in all references (e.g., the ERA® system).

ERA-IGNITE

  • ERA-IGNITE must be typeset in all uppercase letters with a hyphen and no spaces.
  • Never abbreviate ERA-IGNITE.
  • Never split ERA-IGNITE onto two lines.
Correct

ERA-IGNITE

Incorrect

ERA-Ignite

Era-ignite

EI

Era ignite

The docuPAD® system

  • docuPAD must be used with the correct capitalization, spelling, and spacing. docu must be in lowercase, and PAD must be in uppercase. There are no spaces in between.
  • docuPAD must have the Registered Trademark (®) in superscript in the first reference (including titles), and dropped in subsequent references within the same material or document.
  • To protect the trademark, docuPAD should be used as an adjective in all references (e.g., the docuPAD® system).
  • Copyright data for the docuPAD system must be included in the document footer: The docuPAD® system is protected by U.S. patents 8,531,424; 8,547,356; 8,854,330; 8,933,904; 8,081,423; and 9,235,276.  Additional patents pending.
Correct

the docuPAD® system

Incorrect

docupad

DOCUPAD

DOCUpad

Docu pad

docu PAD

Are you getting lost in your own paper trail? ebook.
eBook
No matter your role, your day is full of paper.

Piles of paperwork can be overwhelming and exhausting to deal with. Finding what you need can be your worst nightmare.

Without a plan of attack, you might be wondering where to start and how to get it under control. In this guide, learn how to take back control of your documents with quick, easy steps that include:

  • Identifying your current process and existing bottlenecks.
  • Finding supportive team members to help lead a change.
  • Prioritizing reduction efforts and setting attainable benchmarks.

The change can start with you. Be the difference maker in your dealership.

Download eBook
error
error
error
error
First name is not valid.Last name is not valid.Phone number is not valid.Dealership/company is not valid.
paper trail
paper guide
paper trail guide
guide
document
documents
document guide
document archive
document archiving
archiving
archive documents
archived
paper
papers
paper flow
paper mess
paperwork
Dayton Facility Tour
Subscribe to guide