Protect your customers; protect yourself.

The cost of not taking data security seriously has far-reaching effects beyond dollars and cents. In fact, eight out of 10 consumers would not return to a dealership if their information was hacked1. That’s why dealers, OEMs, and industry vendors all have a stake in protecting consumers’ personal information. As a Reynolds customer, your data is protected throughout the entire Retail Management System and during its transfer to all of your OEMs and certified third-party vendors.

How does Reynolds help you with data security?
  • Our Retail Management System is compliant with all state and federal security regulations.
  • Timely security enhancements stay on top of the constantly changing security environment and regulations.
  • All software and data transfer interfaces are monitored regularly to identify and fix potential weaknesses.
  • We provide options for secure data movement to necessary OEMs and third-party vendors.
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What's next

After clicking submit a member of our data services team will contact you shortly via phone or email to discuss your needs. We value your privacy and will not share your information with other third-party providers.

Prefer to call?

Dealerships: 888.347.3080

OEMs or Third Parties: 937.485.0402

Don’t let data management overwhelm you.

Data is a valuable asset in any business today, and customers expect their information is protected. Your dealership runs on data, but if security is compromised, the success of your business is in danger.

Managing security on your own can be overwhelming. We recognize the complexities involved and take a leading role in helping dealerships. We provide secure data storage and movement between Reynolds applications, OEMs, and certified third-party vendors.

Principles of Reynolds data management
  • Comply with federal and state regulations.
  • Eliminate unrestricted, unmonitored access to data.
  • Safeguard against data integrity issues.
  • Eliminate data inaccuracies across Retail Management System applications.
  • Prevent business interruption by auditing and tracking application usage for data risks.
  • Ensure safety of hardware components.

Data security

Dealerships, OEMs, and industry vendors all have a stake in protecting consumers’ personal information.

Dealership driven options

You control which business partners you work with, what data they have access to, and how they use it.

Reynolds Certified Interface Program

Focus on your day-to-day business operations and let us take care of the secure data movement to your certified third-party vendors.

OEM services

Ensure your OEM receives the data it needs with secure, custom-built data transfer interfaces.

data security
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Reynolds Confirms Commitment to Real Data Accessibility

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today reaffirmed its position on data security and access.

Reynolds Announces ERA Enhancements for More Secure Systems Access

Reynolds and Reynolds today announced a number of advancements from the past 18 months to enhance the functionality of the ERA® dealership management system (DMS) and apply industry-standard approaches to data protection and to safe, secure, and verified access to the DMS.
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