Focus on your daily business, not vendor management.

The average dealership has eight vendors. When working with third-party vendors, you are ultimately responsible for what data they receive, who has access to it, and how they are using it. Keep in mind, you are responsible for protecting data even when it’s no longer in your system.

Your time is better spent running your business than managing these details. Therefore, we created a way for you to securely transfer data with outside vendors. These vendors apply to be a part of our network and go through a comprehensive certification process.

With Reynolds Certified Interface Program you can focus on your day-to-day business operations and let us handle the secure data movement.

What we do for you
  • Ensure certified third parties meet all federal and state requirements for data security.
  • Send data securely using real-time, bi-directional, custom-built interfaces for each certified third party.
  • Audit each certified third party on a regular basis to ensure the received data is not misused.
  • Provide interface enhancements in conjunction with any new or major software updates to certified third parties.
  • Track data changes from third-party vendors to identify data corruption with the ability to provide support and remedial efforts if a data incident occurs.
Contact us
✓ error
✓ error
✓ error
✓ error

By submitting this form, you agree to receive periodic emails from Reynolds and Reynolds, and can unsubscribe at any time.

First name is not valid.Last name is not valid.Phone number is not valid.Dealership/company is not valid.

What's next

After clicking submit a member of our data services team will contact you shortly via phone or email to discuss your needs. We value your privacy and will not share your information with other third-party providers.

Prefer to call?

Data Security: 888.347.3080

Third parties: 937.485.0402

Working together to accomplish more.

We have partnered with various companies throughout the automotive industry to provide dealerships the best solutions, services, and support possible. By working with these companies, we can bring you the most comprehensive system available to meet your unique needs.

AddOnAuto suppliers

We bridge the gap between dealers and suppliers. Our programs are designed to help suppliers connect with Reynolds dealerships selling accessories and boost their own sales.

AddOnAuto Suppliers

OEM relations

We work with OEMs to provide secure, reliable data management capabilities and programs dedicated to enhancing dealership operations.

OEM Relations

Reynolds Certified Interface Program

Connect a non-Reynolds application to your Reynolds system while protecting against potentially dangerous and unsecure hostile data interfaces.

Reynolds Certified Interface Program

Affiliated companies

Do everything — from tracking phone calls at the dealership to marketing and advertising — with our affiliated companies.

Affiliated Companies
OEM
partners
third party
third-party
integration
dealership
dealerships
third parties
third-parties
third
party
parties
sister companies
sister company
naked lime marketing
naked lime
naked-lime
mln
nlm
aoa
add on auto
add-on-auto
add on atuos
add on autos
addonauto
callbright
who’s calling
whose calling
keytack
keytrack
keysafe
keytrak
key track
key tak
key trak
rci
certified
interfaces
vendor list
vendor integration
integrations
oems
Original Equipment Manufacturer

“With the type of personal information we deal with, data security is our top priority and the Reynolds Certified Interface helps us facilitate this.”

Cuong Pham
Certified Dealer’s Process

Reynolds and Reynolds Announces Xtime as Approved Vendor

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, announced an agreement with Xtime that enables Xtime's flagship software product, ServiceCRM™, to access data in the Reynolds ERA® dealership management system through a secure interface.
Read more

Reynolds and Reynolds Announces MPi as Approved Vendor Through Certification with Reynolds Certified Interface Program

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, announced that Mobile Productivity, Inc. (MPi), has completed certification in the Reynolds Certified Interface program for use with the POWER dealership management system.
Read more

Reynolds Certified Interface Program Surpasses 100 Partners and Growing

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced reaching a significant milestone of more than 100 third-party companies now approved in the Reynolds Certified Interface (RCI) program.
Read more

Reynolds Announces Graco as a Certified Interface Vendor

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, announced today the certification of Graco as a Reynolds Certified Interface (RCI) vendor for the ERA® dealership management system (DMS).
Read more

Reynolds Announces AutoBase Inc. as a Reynolds Certified Interface (RCI) Vendor

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, announced today the addition of AutoBase Inc. as a Reynolds Certified Interface (RCI) vendor for the POWER dealership management system (DMS).
Read more

Reynolds Announces devVenture as a Certified Interface Vendor

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced the addition of devVenture as a Reynolds Certified Interface (RCI) vendor for the POWER Dealership Management System (DMS).
Read more

Reynolds Approves ChannelNet and The Commercial Appeal as Certified Interface Vendors for POWER DMS

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced the addition of two Reynolds Certified Interface (RCI) vendors for the POWER dealership management system (DMS).
Read more
Subscribe to rci