Working together to accomplish more.

We have partnered with various companies throughout the automotive industry to provide dealerships the best solutions, services, and support possible. By working with these companies, we can bring you the most comprehensive system available to meet your unique needs.

AddOnAuto suppliers

We bridge the gap between dealers and suppliers. Our programs are designed to help suppliers connect with Reynolds dealerships selling accessories and boost their own sales.

OEM relations

We work with OEMs to provide secure, reliable data management capabilities and programs dedicated to enhancing dealership operations.

Reynolds Certified Interface Program

Connect a non-Reynolds application to your Reynolds system while protecting against potentially dangerous and unsecure hostile data interfaces.

Affiliated companies

Do everything — from tracking phone calls at the dealership to marketing and advertising — with our affiliated companies.

third party
third parties
sister companies
sister company
naked lime marketing
naked lime
add on auto
add on atuos
add on autos
who’s calling
whose calling
key track
key tak
key trak
vendor list
vendor integration
Original Equipment Manufacturer
Don’t let data management overwhelm you.

Data is a valuable asset in any business today, and customers expect their information is protected. Your dealership runs on data, but if security is compromised, the success of your business is in danger.

Managing security on your own can be overwhelming. We recognize the complexities involved and take a leading role in helping dealerships. We provide secure data storage and movement between Reynolds applications, OEMs, and certified third-party vendors.

Principles of Reynolds data management
  • Comply with federal and state regulations.
  • Eliminate unrestricted, unmonitored access to data.
  • Safeguard against data integrity issues.
  • Eliminate data inaccuracies across Retail Management System applications.
  • Prevent business interruption by auditing and tracking application usage for data risks.
  • Ensure safety of hardware components.

Data security

Dealerships, OEMs, and industry vendors all have a stake in protecting consumers’ personal information.

Dealership driven options

You control which business partners you work with, what data they have access to, and how they use it.

Reynolds Certified Interface Program

Focus on your day-to-day business operations and let us take care of the secure data movement to your certified third-party vendors.

OEM services

Ensure your OEM receives the data it needs with secure, custom-built data transfer interfaces.

data security
give me my data

RCI Third Party List

RCI certification classification

“Certified” third party

Have completed the Reynolds certification process with a specific application and a specific set of data components. You can recognize certified third-party vendors by their use of the RCI logos with the appropriate ERA and/or POWER designations. These third parties are provided the technical support of Reynolds and Reynolds for their approved interface.

Reynolds Teams with Callbright to Deliver Enhanced Leads to Automotive Retailers

Reynolds and Reynolds today announced a new integration between the company’s POWER Customer Relationship Management (CRM) application and Callbright’s Call Management System that will enable automobile dealerships to improve significantly the effectiveness of CRM activities, especially lead mana...

Reynolds Announces Integration between its ERA® Parts Application and Volvo VIDA

The Reynolds and Reynolds Company has announced the availability of integration between its ERA® dealership management system (DMS) and the Volvo Vehicle Information and Diagnostics for the Aftermarket (VIDA) computer system for Volvo dealerships in the U.S. and Canada.

Reynolds Adds Integration Between its Dealership Management Systems and the Provider Exchange Network

Reynolds and Reynolds today announced the availability of integration between the Reynolds ERA® and POWER dealership management systems (DMS) and the Provider Exchange Network (PEN), a digital pipeline that connects F&I product providers with the DMS or other dealer point-of-sale s...

New Integration Between the Reynolds Used Vehicle Management Tool and ADESA

The Reynolds and Reynolds Company today announced integration between the Reynolds Used Vehicle Management application and the ADESA Auction Run List, which enables dealers to more quickly and efficiently source used vehicles available at ADESA auction sites.

Reynolds and RouteOne Partner to Integrate RouteOne Contracts with Reynolds docuPAD® Workstations

The Reynolds and Reynolds Company and RouteOne today announced a new agreement to integrate RouteOne’s eContracting system with Reynolds’ docuPAD® software, which will provide dealerships with the capability to efficiently capture electronic signatures for vehicle financing eContracts ...
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