What challenges do you face?

What challenges do you face?

Deciding between decreased profits or losing the sale.

Your sales profits have been declining. Losing sales means missing out on OEM bonuses. Your sales force is at that crucial moment where the customer has one foot out the door. They have a decision to make. Either slash $1,500 off the price (whittling away your profit margin along with it) or they’ll lose the sale completely. Either way, you’re losing money.

How We Can Help

You’re not gathering the necessary data.

Your reports show high phone and internet traffic. There are new customers in your showroom all the time, but sales are declining. While your customers are searching the lot, your salespeople are shackled to their desks, researching inventory options. The longer your sales team is inside, the less your customer wants to buy. You see another person — another sale — walk off your lot to buy from someone else.

How We Can Help

How do you beat the price war?

Each month your sales numbers slip a little more. For the last two months, you’ve missed your OEM stair-step bonus. There is a price war going on in your market. The only time you win a deal is when the customer threatens to walk and your sales team caves on price. If you don’t start moving more vehicles, you might be the one walking off the lot.

How We Can Help

Your previous customers are being neglected.

You’re checking in on some of your online reviews when you stumble across a negative one. The customer had bought their last two cars from your dealership, yet when they showed up, no one knew it. Not to mention the special that had brought them in had wrong information all over it. No one had updated their information, and your CRM says they hadn’t been contacted in years. You wonder how many other neglected customers are lurking in your database.

How We Can Help

It’s hard to keep good employees.

You’re sitting in the fourth interview this week for a new sales manager. You listen to the candidate give you canned answers about how productive he is and how his only weakness is “being a perfectionist.” You wonder why it’s so hard to keep good employees. If Jim, your top salesperson, had not left to sell for the dealership across town, he would have been perfect for this position.

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selling cars dealership sales Reynolds and Reynolds variable operations front end front-end dealerships sales challenges car sales