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ERA-IGNITE System Tips

Stay informed on the latest ERA-IGNITE software enhancements with Program News videos. These easy-to-watch updates help your dealership quickly learn about new features.

Dealership Wide

Learn how you can streamline processes, improve customer communication, and protect profitability amid today’s auto recalls with an integrated, proactive recall management strategy.

Business Office

How long is your reconciliation process? Ditch the manual entry and improve your business office operations with an integrated payment workflow. 

Dealership Wide

Effective reporting can have a significant impact on your dealership’s performance. Discover the three keys to reporting success.

Training

Structured software training helps maintain system knowledge over time. Training fills gaps left by employee turnover, improves understanding of key features, and helps users make better decisions.

Sales and F&I

Explore what strategies sales can take away from fishing and implement them in pursuing leads.

AI

See how AI tools in dealerships streamline leads, calls, and customer interactions to boost sales, service, and overall efficiency.

AI

AI can improve lead response speed, but poor AI-to-human handoffs can hurt conversions. Learn how seamless transitions help your team turn more leads into sales.

AI

Missed calls cost more than you think. Discover how after-hours gaps, long hold times, and manual scheduling quietly drain revenue, and how AI helps capture every opportunity, instantly and consistently.

AI

Discover how cutting-edge AI is changing first impressions at car dealerships — turning routine check-ins into VIP experiences. Learn how smarter technology empowers staff, personalizes every visit, and raises the bar for customer service.

AI

From generic photos to time-consuming descriptions, merchandising delays keep vehicles offline and buyers looking elsewhere. Discover how AI streamlines the process to get your inventory live faster and selling sooner.

Sales and F&I

A text message sent to the wrong person may not seem like a big issue, but it leads to a lot of undesirable consequences, and it’s all because of an inaccurate database.