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Dealership Wide

The week of NADA is one of the most exciting times in the automotive industry. Reynolds and Reynolds President, Chris Walsh, shares three reasons why he is especially excited for this year’s conference headlined by Spark AI, Reynolds unified AI data layer.

Parts and Service

Are your service pricing guides fully utilized or have they come down with the flu? Find out what the symptoms look like and some remedies to help!

Sales and F&I

When you order a pizza, the first thing that comes to mind probably isn't "how can I apply this to my F&I process?" This article dives into the similarities between the two and aims to show how enhancing your F&I experience may be easier than you think.

Dealership Wide

Learn how your dealership can enhance loyalty and profitability with creative year-end tactics. Discover personalized promotions for customers and innovative ways to celebrate your team, setting the stage for a prosperous new year.

ERA-IGNITE System Tips

Prefer to learn from watching a video rather than reading a manual? Check out ERA-IGNITE Smart Center to jumpstart your learning.

Dealership Wide

In an industry built on customer loyalty, dealerships need to adapt to keep Gen Z engaged.

Sales and F&I

How one bad customer service experience can ruin the sale and your reputation.

Dealership Wide

Discover the power of direct mail and how this tried-and-true communication can bring more business into your dealership.

IT and Networking

Protect your business from cybercrime with essential strategies like investing in security software, enforcing strong password policies, providing employee training, fostering communication, and choosing reliable partners.

Sales and F&I

As you reflect on the past year, consider these areas that farmers evaluate when choosing seeds – areas that also apply when sourcing your lot inventory.

IT and Networking

This article looks at the scary aspects of mishandling cybersecurity, in light of Cybersecurity Awareness Month. It shares Reddit anecdotes highlighting cybersecurity blunders—like exposed data and weak passwords—emphasizing the need for strong practices like robust password policies and regular audits. Ultimately, it advocates fostering cybersecurity awareness to prevent vulnerabilities.

Dealership Wide, Marketing

As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.