Hendrick Automotive Group Why Reynolds Testimonial

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Several Hendrick Automotive executives share why working with Reynolds has effectively transformed every piece of their business. 

Rick Hendrick, Chairman

“Well I think as the market’s changed and customers expect different things, faster service, you have to change with the times.”

“If you’re trying to operate a business and you’re trying to deal with ten different people giving you the same kind of tools, then it’s just a cluster.”

“If Reynolds can do it, we want Reynolds to do it. And someone might be a little bit cheaper, or they might have a little bit of a hook, but history’s taught me just deal with the people you can trust.”

Chuck Colson, Market Area Vice President

“Dealers are often valuing software as what can it do for me. What’s the return on investment. Forever, dealerships have thought about it and they use this word ‘DMS.’ What Reynolds has really evolved to is RMS – Retail Management System. What Reynolds has developed is a solution, not just a software.”

“So that when I need information, if I need it for sales or for service or for body or for parts, it’s not a bolt-on where I have a specialty product. It’s all there together. A vendor provides a product, Reynolds provides a solution. You need a solution or you’ll always be searching for products.”

Bryan Porta, Vice President of Education and Training

“They’re always looking for something innovative, something new that they can incorporate. They’re looking for different ways to improve the dealer experience and always striving to put the best product out there.”

Robert Taylor, Vice President of Technology

“For us, one of the benefits of working with Reynolds and Reynolds is that it is built as a single system. It works together and we know that it’s just going to work.”

“We’re able to really build a vision and we’re able to really build a strategy around achieving that vision. When we look at trying to figure out where the future’s going to take us, the one thing we know is we’re going to go there with Reynolds together.”

Ed Brown, President and CEO

“The more we can have under the Reynolds umbrella, the more effective we’re going to be, the more effective in terms of moving data back and forth, and the more effective we’re going to be in being cost efficient.”