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Reynolds’ ERA-IGNITE Dealership Management System Now Widely Available to Canadian Auto Dealers

ERA-IGNITE’s Advanced User Interface and Architecture Designed to Help Dealers Increase Profitability and Reduce Inefficiencies

DAYTON, Ohio  — 

A number of dealerships have successfully piloted it, and hundreds of automotive retailers have seen its advanced functionality demonstrated at dealership events in Montreal and Toronto last November and at the 2014 National Automobile Dealers Association Convention that drew dealers from the U.S. and Canada. Now, for the first time, it is available to automotive retailers throughout Canada (English only).

The Reynolds and Reynolds Company announced today that its ERA-IGNITE dealership management system (DMS) is widely available to Canadian automotive dealers after four successful years in the American market.

ERA-IGNITE is the foundation of the company’s vision for Reynolds Retail Management System, a comprehensive set of retail management solutions for automotive retailers that is designed to increase productivity and profitability in the dealership, as well as improve the consumer experience of buying a car.

“Delivering ERA-IGNITE to dealers in Canada is the first step in helping them capitalize on the changing retail environment of the automotive industry,” said Ron Lamb, president of Reynolds and Reynolds. “ERA-IGNITE is the foundation of a retail management system that extends beyond the traditional DMS. It offers our customers greater flexibility and functionality to help them manage and grow their business at a time when the retailing battle is engaged consistently beyond the four walls of the dealership.”

Among its advanced features, ERA-IGNITE offers dealerships the tools to:

  • Work more efficiently with streamlined applications that leverage the capabilities of a graphical user interface to reduce the number of keystrokes and screens it takes to perform core business transactions.
  • Work faster with a familiar Windows® point-and-click environment, including drill-down fields and hyperlinks.
  • Work more effectively with additional business information available at users’ fingertips.

As the automotive world has changed, ERA-IGNITE is the keystone of an investment Reynolds made during the global economic recession to help dealers meet the new challenges of selling and servicing vehicles in a market where consumer expectations have evolved and changed the way dealers do business.

“We are excited about bringing ERA-IGNITE to the Canadian market,” said Ian Reilly, vice president of sales in Canada for Reynolds. “Initial customer reaction to ERA-IGNITE from both our pilot installations and our road shows has been tremendous. We plan to continue touring across major Canadian cities in 2014 so dealers can experience first-hand the advantages of ERA-IGNITE and our other retail management solutions.”

About Reynolds

Reynolds and Reynolds is the automotive industry’s largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, and Celina, Ohio. In Canada, Reynolds has operations in Mississauga, Ontario, and Montreal, Quebec. Visit Reynolds online at

Media information

Thomas Schwartz

Office: 937.485.8109
Mobile: 937.269.9569

One Reynolds Way

Dayton, Ohio 45430

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