The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced the addition of two Reynolds Certified Interface (RCI) vendors for the POWER dealership management system (DMS). ChannelNet and The Commercial Appeal are now approved partners within the RCI program, joining more than 115 other approved vendors. With the Reynolds Certified Interface, dealerships can send new and used car inventory data automatically and efficiently from POWER to their online vendors of choice, keeping online inventories up-to-date and accurate.
ChannelNet, a premier builder of multichannel sales solutions for automobile manufacturers and their franchise dealers, and The Commercial Appeal, an online car link for consumers in Tennessee, provide enhanced online shopping experiences that connect consumers to the appropriate automotive dealer. Through the RCI program, these two companies are able to keep online inventories up-to-date efficiently and reliably with a continual flow of dealer data, which can lead to more sales leads for dealers and a better customer experience for consumers.
“We recognize the dealer’s need to keep online information current, which depends on their ability to share information in a way that is simple and secure,” said Bob Schaefer, director of Data Services at Reynolds and Reynolds. “The RCI program is making it possible to provide this kind of accessibility, and the addition of ChannelNet and The Commercial Appeal as vendors offers our DMS customers two additional quality choices for their business needs.”
The RCI program provides a platform for the safe exchange of data between dealerships using a Reynolds DMS and the third-party companies with which those dealers do business. Reynolds requires RCI vendors to complete a thorough certification process, which helps ensure that the interface with a Reynolds DMS is safe and consistently reliable. This helps prevent damage to the DMS and helps keep dealers compliant with data security requirements. It also enables dealers who do business with RCI approved vendors to have complete control over the specific information third parties are permitted to use. Reynolds supports its approved RCI vendors with technical assistance and system updates.