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Reynolds Announces New Applications and Enhancements for ERA-IGNITE

New Retail Management Intelligence Tool Helps Dealers Gain Critical Insight into Business Operations

DAYTON, Ohio  — 

Reynolds and Reynolds today announced a number of new functions and enhancements available for the company’s ERA-IGNITE dealership management system (DMS) for automotive retailers.

Each ERA-IGNITE application features an advanced graphical user interface (GUI) and architecture to help dealerships further improve the productivity of their employees and the profitability of their operations. ERA-IGNITE’s easy-to-use, Windows-based design reduces the number of keystrokes and screens it takes for users to complete core business transactions and provides more business information at users’ fingertips.

"Reynolds is committed to staying on the forefront of developing the products and services that help dealerships operate their businesses more effectively and improve the experience of their customers," said Ron Lamb, president of Reynolds and Reynolds. "The new functions and enhancements in ERA-IGNITE are the latest examples of our capabilities to deliver products that improve a dealership’s operating efficiencies and provide more insightful analytics about the dealer's business. It's one more way to help dealers transform how they work inside the dealership as they serve customers more efficiently and effectively."

One of the newest features of ERA-IGNITE is Retail Management Intelligence, a single point for a dealership’s reporting needs. Retail Management Intelligence puts critical business information at dealership decision-makers’ fingertips. As a complement to the standard application reports and user-defined reports available in Retail Management Intelligence, the Dashboard Reporting feature offers decision makers up-to-the-minute snapshots of dealership departments and critical business processes.

Reynolds also has added a number of new applications and enhancements to ERA-IGNITE for 2012, including new and used vehicle posting screens in Accounting, a new Service application to help dealers better manage service appointments, and the Technician Dispatching application.

Reynolds unveiled the latest enhancements to ERA-IGNITE at the 2012 National Automobile Dealers Association (NADA) convention at the Las Vegas Convention Center, Feb. 4-6.

More information about ERA-IGNITE, visit the Reynolds and Reynolds website:    

Media information

Thomas Schwartz

Office: 937.485.8109
Mobile: 937.269.9569

One Reynolds Way

Dayton, Ohio 45430

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