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Reynolds Announces Endorsement from Chrysler LLC for Quick Service Solutions

Chrysler Recommends Reynolds' One-Step Service and Service Price Guides for its Express Lane Dealers

DAYTON, Ohio  — 

The Reynolds and Reynolds Company today announced that Chrysler LLC has endorsed its One-Step Service and Service Price Guides applications for U.S. dealers using the Reynolds ERA® dealership management system (DMS). These solutions can help Chrysler, Jeep, and Dodge Express Lane dealers improve their efficiency and the consumer experience during quick service visits.

"The keys to a successful quick service business are reducing the overall time it takes to service vehicles and increasing sales," said Greg Sielicki from Chrysler LLC's Retail Service and Development team. "The One-Step Service and Service Price Guides solutions from Reynolds enable service advisors to add service repairs and related parts quickly to the repair order, resulting in a faster customer write-up. Chrysler LLC strongly encourages all Chrysler Express Lane dealers using an ERA DMS to use these solutions to improve their quick service operations."

One-Step Service is designed specifically to speed repair order write-up for minor repairs and quick services and is integrated with Service Price Guides (SPG) to help ensure pricing is accurate and complete.

Service Price Guides (SPG) allow service advisors and technicians to quickly and accurately provide quotes for maintenance and repair services. Advisors can use SPG to look up service operations and obtain prices for parts, labor, materials, and taxes for service repairs and directly add that information to the repair order.

"My dealership has been using One-Step Service and Service Price Guides from Reynolds for a couple of years now," said Luciano Caferra, parts and service director for White Plains Chrysler Jeep Dodge in White Plains, New York. "Over the last year, we have doubled our Express Lane service business with the help of these solutions. I would recommend One-Step Service and Service Price Guides to any dealer looking to be successful in their quick lane business."

A recent Reynolds utilization study of nearly 5,000 ERA DMS customers confirms that strong, more frequent users of SPG are seeing $26 more in labor profit per repair order compared to dealers who do not use the solution. Dealers who use SPG successfully indicate there are a number of factors for their increased profit, including the ability to provide repair estimates more quickly, completely, and reliably to consumers.

With One-Step Service, service advisors can write, invoice, and accept payment for a repair order all in one screen. Advisors can also easily check for campaigns or special order parts to help sell additional services and provide better customer service.

"One-Step Service and Service Price Guides are two proven solutions that help dealers improve their operations," said Jon Strawsburg, vice president of Product Planning for Reynolds. "We're pleased that Chrysler has recognized the value these solutions can deliver to their dealers and that they're endorsing these solutions in their dealership network to improve the Express Lane experience for consumers and profitability for dealers."

About Reynolds

Reynolds and Reynolds is the automotive industry's largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., is a wholly owned subsidiary of Chrysler Holdings LLC, which in turn is owned 80.1 percent by Cerberus Capital Management LP and 19.9 percent by Daimler AG. Chrysler LLC consists of Chrysler Motors Company LLC and its subsidiaries-Chrysler Canada Inc. and Chrysler de Mexico S.A. de C.V., as well as other international automotive affiliates. These companies design, engineer, manufacture, assemble and sell cars and trucks under the brand names Chrysler, Jeep®, Dodge and GEM. Chrysler also provides its customers with parts and accessories marketed under the Mopar® brand name and offers financial services through its subsidiary Chrysler Financial.

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Thomas Schwartz

Office: 937.485.8109
Mobile: 937.269.9569

One Reynolds Way

Dayton, Ohio 45430

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