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Reynolds Announces Bignition Has Joined the Reynolds Certified Interface Program

DAYTON, Ohio  — 

The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced Bignition has joined the Reynolds Certified Interface program (RCI) for the ERA® dealership management system (DMS) in the U.S. and Canada. The RCI program provides a platform for the safe exchange of data between dealerships using a Reynolds DMS and third-party companies with which those dealers do business.

Bignition, an online, wholesale marketplace for buying and selling vehicle inventory, makes it easier for dealerships to fulfill customer vehicle requests and to market trade-ins. Operating as a desktop application, Bignition allows dealers to seamlessly share their used vehicle inventory for the purpose of buying and selling. With a Reynolds Certified Interface, vehicle inventory changes on the ERA DMS will be automatically updated on Bignition, eliminating re-keying for the dealer and improving data accuracy.

"Bignition customers using the Reynolds DMS requested that we consider a certified interface," said Derek Rathbun, vice president of Business Development for Bignition. "Now, as a result, our entire membership base will benefit from more timely and more accurate vehicle information from Reynolds DMS users."

As part of the Reynolds Certified Interface program, Reynolds requires vendors to complete a certification process, which helps ensure that the interface with a Reynolds DMS is safe and consistently reliable. This helps protect the DMS and the integrity of the dealership's data and helps keep dealers compliant with data security requirements.

"We know it's important to dealers to keep their online information current, and their ability to keep that information current depends on their ability to share DMS data in a simple, secure way," said Bob Schaefer, director of Data Security at Reynolds, who manages the RCI program. "RCI provides a safe, reliable way to share DMS data, which helps support the business objectives of dealers who use both the ERA DMS and Bignition. We're very pleased Bignition has joined the RCI program."

Today, the Reynolds Certified Interface program includes more than 120 third-party vendors.

About Reynolds

Reynolds and Reynolds is the automotive industry's largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (

About Bignition

Bignition is a revolutionary service designed to help dealers increase revenue and profitability by removing the traditional dealership borders that hindered vehicle inventory management. (

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Thomas Schwartz

Office: 937.485.8109
Mobile: 937.269.9569

One Reynolds Way

Dayton, Ohio 45430

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