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Reynolds and Reynolds Announces Its Solutions Are Delivering Results for Chrysler Canada Dealers

OEM Encourages Dealers to Consider Adopting Service Sales Kit and Service Price Guides

DAYTON, Ohio  — 

The Reynolds and Reynolds Company today announced that Chrysler dealers in Canada are increasing service department profitability and customer satisfaction by using the Service Sales Kit and Service Price Guides applications for the ERA® dealership management system (DMS).  As a result, Chrysler Canada Inc. is encouraging its Chrysler, Dodge, and Jeep dealers to consider adopting these solutions from Reynolds as one more way for their service departments to create a progressive, responsive atmosphere for customers.

Service Sales Kit (SSK) for the ERA DMS, which is available on a mobile tablet PC or a desktop PC, allows dealerships to define their repair order write-up process, and then helps guide their service advisors through that same, consistent process every time to improve customer service and uncover additional selling opportunities.  When SSK is used with the tablet PC, service advisors can greet customers, scan the VIN, write the repair order, perform a vehicle inspection, and obtain the customer’s signature – all at the vehicle. 

Chrysler Canada views the Reynolds Service Sales Kit and Service Price Guides solutions as invaluable tools to assist dealerships in improving efficiencies and promoting customer interaction in the servicing of vehicles.  The Service Sales Kit brings service department staff out from behind the computer screen and to the customer and vehicle.  Together, service advisors and customers can walk around the vehicle and electronically complete a thorough vehicle inspection checklist.  This can lead to stronger sales and stronger dealership-customer relationships.

Service Price Guides (SPG) allows service advisors to quickly and accurately provide quotes for repair services during the write-up process.  Advisors can use SPG to look up service operations and obtain prices for parts, labor, materials, and taxes for service repairs and directly add that information to the repair order.  SPG can be used directly from within the ERA Service application and from Service Sales Kit.

“Both SPG and SSK are seamlessly integrated with the ERA DMS,” said Jon Strawsburg, vice president of Product Planning for Reynolds and Reynolds.  “That integration is an important part of what dealers are looking for and how we provide dealers with solutions to help make their business better daily.  We’re pleased to have one of the major car companies in Canada recognize the results that these solutions can deliver in helping their dealership network improve customer satisfaction, increase revenue, and increase profitability in the service department.”

A recent Reynolds utilization study of nearly 5,000 ERA DMS customers confirms that strong users of SPG are seeing an additional labor profit of more than US$26 per repair order compared to dealers who do not use it.  In addition, Reynolds’ research shows that SSK users see an average increase of more than 16 percent in parts sales and more than seven percent in labor sales per repair order over those who do not use SSK.

To hear directly what dealers are saying about Reynolds solutions, visit the Reynolds Canada Web site: or

About Reynolds

Reynolds and Reynolds is the automotive industry's largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (

About Chrysler

Chrysler LLC, headquartered in Auburn Hills, Mich., is a wholly owned subsidiary of Chrysler Holdings LLC, which in turn is owned 80.1 percent by Cerberus Capital Management LP and 19.9 percent by Daimler AG.  Chrysler LLC consists of Chrysler Motors Company LLC and its subsidiaries–Chrysler Canada Inc. and Chrysler de Mexico S.A. de C.V., as well as other international automotive affiliates.  These companies design, engineer, manufacture, assemble and sell cars and trucks under the brand names Chrysler, Jeep®, Dodge and GEM.  Chrysler also provides its customers with parts and accessories marketed under the Mopar® brand name and offers financial services through its subsidiary Chrysler Financial. 

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Thomas Schwartz

Office: 937.485.8109
Mobile: 937.269.9569

One Reynolds Way

Dayton, Ohio 45430

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