Desking for ERA-IGNITE | Reynolds and Reynolds

Customer Testimonial

"The Desking tool has been fantastic. The sales department found a very easy transition to go into Desking and use it frequently. And using the Desking tool to figure multiple options for customers has been great. It’s tremendously simplified the sales process, and it lets us handle questions in the sales process a lot more quickly and a lot easier."
- Nelson Andrews, General Manager, Andrews Cadillac Company, Brentwood, TN

"Reynolds' Desking works for our dealership because it complements our existing sales process and makes it that much sharper and effective. We've increased our total gross over $600 per vehicle since we've implemented our new process and started using Desking several years ago. With Desking, our sales managers can create a proposal and have it in front of the customer in seconds. The customers love it. They know we are trying to help them make a decision that they won't regret, rather than just trying to get them to buy a car. The Desking tool combined with the right people doing the right things produces the results we seek - higher total gross and finance profits."
- David Lowe, General Sales Manager, Tom Wood Volkswagen, Indianapolis, IN

"With Desking, I can immediately see my gross profit gain or loss, so I know if a particular quote is good. We're amazed at how much easier it has become to show financing options to a customer. They never have a problem understanding the multiple payment scenarios and it really helps us isolate and handle objections. We easily save at least 30 minutes per deal by not having to reload and rewrite paperwork. Because Desking integrates with our DMS and is so comprehensive, it really outweighs other products."
- Rick Campbell, Internet Manager, Vann York Auto Group, High Point, NC

"We've achieved a 99% customer satisfaction rating. Our ability to successfully convince customers that we've offered them the best deal is because of our attentive front-end process. By presenting a variety of options, including lease versus buy and multiple vehicle or payment scenarios, in a professional proposal with Reynolds' Desking, we quickly offer customers choices they appreciate. Being fully integrated with the rest of our dealership tools makes Desking the flexible and time-saving centerpiece of our customer interactions."
-Dave Lee, General Sales Manager, Voss Village BMW, Dayton, OH