Name File Services is a suite of data cleansing and enhancement services that helps your dealership maintain a clean, accurate dealership management system Name File that includes current customer privacy flags. Depending on the specific service and dealership needs, services are generally available on an on-demand, monthly, or quarterly basis.

Reynolds provides the following enhanced solutions for managing customer data:

• Customer Address Update-Address Refresh and Zip Find features compare, update and standardize records against U.S. Postal Service data.
• Customer Telephone Update-The Telephone Number Refresh feature compares and updates telephone numbers using the latest data from the white pages directory and an Experian Insource database.
• Customer Deduplication-Multiple customer records are marked as duplicates based upon confidence levels. This allows duplicate and inconsistent entries to be consolidated and updated quickly
• Customer Privacy Update-This service promotes dealership compliance and customer satisfaction by updating customer records with customers' no-contact preferences listed in federal and state registries, as well as the Direct Marketing Association's do-not-call, do-not-mail, and do-not-email lists.

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Rick Sheppard on Name File Services  

Contact your Variable Operations Specialist or your Reynolds Account Manager directly, or call 1.800.767.7879.