Equity Calculator estimates the equity position of customers who have purchased a vehicle from your dealership. The customer’s equity position is easy to view on several commonly used screens within Contact Management.

Equity Calculator will allow you to:

• Shorten the buying cycle by reaching out to customers most likely to be in a position to purchase a new vehicle.
• Maximize your profits on trade-ins through a better understanding of a customer’s assumed equity position.
• Create targeted marketing campaigns and increase the effectiveness of prospecting activities
• Increase overall gross profits.

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Kevin Houghtaling on Equity Calculator  

Contact your Variable Operations Specialist or your Reynolds Account Manager directly, or call 1.800.767.7879.