Your choice of comprehensive solutions backed by the experience and support of the Reynolds brand. The ERA dealer management system is built on a foundation of applications that help you run your dealership from the Web to the showroom, to the financing and insurance office, to the parts and service departments and to accounting and payroll. Your dealership can scale and customize ERA according to your business needs.

ERA XT
Our versatile, easy-to-use DMS powerhouse offers industry-proven solutions to help you confidently manage every area of your business.

ERA XTD
Simplify, Protect, and Control with ERA XTD! With this solution, dealers will receive business-class hosting services, redundant network infrastructure, a Store Area Network (SAN), automated hardware/software monitoring and data backup! ERA XTD allows dealers to reduce time spent on managing their ERA system - they no longer have to worry about loading ERA releases, Labor Time Guides updates and more!

ERA ES
A cost effective Dealer Management System for smaller dealers who want to benefit from Reynolds’ market-leading software and hardware.

For our ERA DMS customers only, you can order the FREE Reynolds Service and Maintenance Manual that provides you with a list of all the free and for-fee resources and services available to help your delearship fully utilize your ERA Dealership Management System.

Contact your Reynolds Account Manager directly, or call 1.800.767.7879.