Comprehensive solutions backed by the experience and support of the Reynolds brand. The ERA dealer management system is built on a foundation of applications that help you run your dealership from the Web to the showroom, to the financing and insurance office, to the parts and service departments, and to accounting and payroll. Your dealership can scale and customize ERA according to your business needs.

Our Dealer Management System (DMS) options are meticulously designed to make your business more efficient and profitable. The versatility of ERA offers industry-proven core solutions to confidently manage dealership operations, with optional services and solutions available to meet your specific needs. And when it comes to service and support, Reynolds offers the best-in-class. Whether you choose ERA XT, the in-house server solution, or ERA XTD, the hosted solution, we offer choices to best fit your dealership needs.

ERA XT
Our versatile, easy-to-use DMS powerhouse offers industry-proven solutions to help you confidently manage every area of your business.

ERA XTD
Simplify, protect, and control with ERA XTD! With this solution, dealers will receive business-class hosting services, redundant network infrastructure, a Storage Area Network (SAN), automated hardware/software monitoring, and data backup. ERA XTD allows dealers to reduce time spent on managing their ERA system - they no longer have to worry about loading ERA releases, Labor Time Guides updates, and more.

ERA XT and ERA XTD offer a realm of possibilities for your dealership, in an exceptionally easy-to-use system. You'll wonder how you ever managed without it.

ERA Brochure 

Have a Reynolds Sales Associate contact me:

Other Contact Information:
Sales – 800.767.7879
Support – 800.767.0080
Order forms – ReySource^®