ERA-IGNITE is much more than a standard dealership management system (DMS) and a leap forward from today's ERA system. We are building ERA's core applications from the ground up and introducing the newly enhanced Retail Management System you asked for.

Dealerships will have improved productivity and efficiency, greater access to data, and a modern Windows^® interface all in a Retail Management System that can be customized according to your business needs.

ERA-IGNITE is so intuitive and easy to learn. I was up and running on it after an hour’s training on the phone with our awesome trainer. Every day that I use it I learn more. The Computer Assisted Instruction classes are very easy to use and have also been extremely helpful with learning the system.

With the Service Process, I like that I don’t have to go to a separate screen for each individual job. Instead, I can see all the jobs at the same time from one screen. I can finish each job from that screen without jumping around to close each job. Having the text and numbers for each job in one place saves me a lot of time. I was so excited to see that feature in my training that I couldn’t wait to start using it. It saves me five minutes per RO, easily.

In today's economy and dealership environment, everyone has downsized so dealerships have a smaller staff handling a large workload. ERA-IGNITE is essential to making the dealership more efficient because of all the features it has to offer. This is the way of the future. It’s just an unbelievable system and I’m excited to learn more about it every day.
- Alice Cliff, Fixed Operations Manager, Hilton Head Chrysler Jeep Dodge, Hardeeville, SC

The time-saving aspects of ERA-IGNITE are my favorite part. I love the way you can access several account numbers while searching for a specific control number using Schedule Inquiry. Using the Retail Management Intelligence reporting, our 6910 reports are downloaded into Excel with fewer steps. Even setting up the reports is easier. I just love working off of a Windows-based system. Everything we do now is in Windows so it just makes sense that ERA should be too. It’s easier for new employees to learn and you can drill down to find exactly what you need.
- Rhonda Biddy, Chief Financial Officer, Rusty Wallis Honda, Dallas, TX

I like that I don't have to remember programs or screen numbers. The system is point and click so it’s very user-friendly. As long as I have a customer name, phone number, or partial VIN, I can look up what I need and get where I need to go. The system is very intuitive because its Windows based and practically everyone has experience with Windows. Even one of my employees – for whom the computer is usually his worst enemy – does really well with ERA-IGNITE. The old blue screens were fine, but it wasn’t the kind of system that you could tell a new employee to just go and write up an RO, or go and find something. ERA-IGNITE is that kind of system since it’s so intuitive – even our new employees can use it quickly.
- Mike Taylor, Service Manager, Jim Hudson Ford, Lexington, SC

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