Online Privacy Policy for Reynolds-branded Websites

Scope of this Policy

  • This Privacy Policy generally applies to Websites that are specifically identified as belonging to the Reynolds and Reynolds Company (“Reynolds-branded Websites”), including this corporate Website, This Privacy policy also applies to Reynolds branded Websites for particular Reynolds consumer technologies. Please note that those sites may also post their own privacy policies to describe information practices specific to their products and services.
  • We provide integrated technologies and services to our business customers, primarily vehicle retailers and manufacturers. This Privacy Policy applies only to personally identifiable information we collect on our own behalf; it does not apply to information we collect on behalf of our business clients or to data from our business clients who utilize our hosted applications.
  • Reynolds Websites may display links to Websites controlled by other companies or organizations. Please be aware that Reynolds is not responsible for the privacy practices of those other parties or the content or operation of their Websites.

Collection of information from Reynolds Websites

Anonymous information: We monitor site traffic for administrative purposes—for example, to ensure smooth site traffic flow or to assess what pages on our sites are visited the most and by visitors from which countries or Internet Service Provider (ISP) domains. To do this, our Web servers aggregate the anonymous information that your browser automatically transmits anytime you are on the Web.

This website uses Google Analytics to help analyze how users use the site. The tool uses "cookies," which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors' use of the website and to compile statistical reports on website activity for the Company.

Google will not associate your IP address with any other data held by Google. We do not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.

We also have implemented Google Analytics features based on Display Advertising (Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting). Third-party vendors, including Google, show our ads on sites across the Internet. We, along with third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website.

Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google's Ads Preferences Manager. You also can opt-out of Google Analytics by using Google Analytics' Opt-out Browser Add-on. This website also uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Reynolds and Reynolds website. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ads Settings page, and if you want to you can opt out of interest-based advertising entirely by modifying your cookie settings, visiting the Network Advertising Initiative opt-out page, or permanently using a browser plugin.

Personally identifiable information collected: On Reynolds-branded Websites, we collect personally identifiable information when you choose to provide it to us, such as when you register to use a particular Reynolds consumer technology, submit an employment application, register for one of our services such as receiving any newsletters, register to receive informational product materials about our products and services or to send us a comment by email. The types of information we may collect include contact information (such as name, address, e-mail address, customer information and phone number), billing information, employment information and user account information as well as information about your interest in Reynolds' products, programs, and services.

Use of Information

  • We use your personally identifiable information to respond to your communication or provide the product or service you request.
  • We also use your personally identifiable information to send you information about other products and services that we believe may be of interest to you. We may share personally identifiable information with agents to assist us in providing our products and services. These agents and contractors are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for us.

Your Choices

As noted above, we may use the personally identifiable information we collect from you online to offer you products and services that may be of interest to you. If you would like to opt out of future promotional materials from us, you may indicate this preference by following the unsubscribe instructions at the end of e-mail communications or e-mailing us at

Disclosures for legal reasons

We may disclose individual information to comply with legal process, such as a subpoena or court order; to verify or enforce compliance with the policies governing our Website and applicable laws; to protect against misuse or unauthorized use of our Website; to protect, enforce, or defend our legal rights or property; or to protect the safety, rights, or property of our users.

Changes in ownership

Reynolds may decide to sell, buy, merge, or reorganize businesses to further strategic or business interests. Where a transaction of this kind involves disclosing personal information to prospective or actual purchasers, our practice is to seek appropriate protections consistent with our privacy policy.

Collection of information by third-party sites and sponsors

We sometimes may offer content such as, promotions, products and services that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the offering. We have no control over these third parties' use of this information.


We may use cookies to save information about you when you are visiting a Website related to a Reynolds consumer technology to keep a list of the particular products or services you are interested in. We use this information to respond to you or provide the product or service you requested, or internally, to help us monitor Website traffic and improve our Websites. You can decline these cookies by modifying your browser’s cookie settings.

Data security

We have in place safeguards to help prevent unauthorized access to and maintain security of information collected.

Changes to this Privacy Policy

If we make any material change to this Privacy Policy, we will provide notice on this page and on our corporate home page at

Updated February 5, 2015

Contact Information

Questions or comments regarding this Policy should be submitted to the Company Office by mail to:

Information Security Department
Reynolds and Reynolds
One Reynolds Way
Dayton, OH 45430