About the Impact on Profitability Report

This report outlines the impact on profit performance for dealerships who switched to Reynolds from a competing DMS. Key performance indicators were tracked and measured for at least three years after they switched. The report and its findings were independently reviewed and verified by two Ph.Ds. who confirmed the report was completed correctly and impartially.

  • Ross A. Jackson, Ph.D. from Wittenberg University
  • Kendall Goodrich, Ph.D. from Wright State University

These are real results from real dealerships, like yours.

KO DW Icon Dealership Wide

The Challenge

Relying on physical transaction documents, like deal jackets and repair orders, are a gateway to numerous issues. Compliance nightmares, misfiling, and customer dissatisfaction to name a few. Manual processes are costing your dealership daily.

Worst of all is the toll it takes on your most valuable resource: time.

Time is lost when the document needs to be walked from one step in the process to the next. Time is lost when pieces of the deal jacket are missing and need to be found. Time is lost when documents can only be viewed by one person at a time. Time is lost when customers are called back to complete a missing signature.

When lost time is reclaimed, dealerships see increases like the ones below:

KO DW Overall Dealership Gross

Overall Dealership Gross

KO DW Gross Profit Margin

Gross Profit Margin

With Reynolds, solutions are built and enhanced to work seamlessly with each other, creating dealership wide continuity. In the gaps where redundant work used to take place, you’re now saving time and effort while giving your employees recaptured productive time. The system is built to prioritize revenue generating activity over passive activity to keep your top performers firing on all cylinders.

KO FO Icon Fixed Operations

The Challenge

When the multi-point inspection is treated as a formality, you can’t sell more time. No recommendations. No upsells.

When techs need to walk around half the dealership to get an estimate, you can’t sell more time. Time spent in transit is time not spent turning a wrench.

When a customer’s experience is drawn out and over complicated, you can’t sell more time. Future business is lost when customers defect.

By addressing these issues, dealerships see increases like the ones below:

KO Service Department Gross

Service Department Gross

KO Parts Department Gross

Parts Department Gross

KO Total Customer Pay Order Reports

Total Customer-Pay Repair Orders

KO Total Customer Pay Hours

Total Customer-Pay Hours

Digitizing processes limits the time technicians waste walking ROs all over the department, keeping the wrenches turning and maximizing customer-pay opportunities. Accurate, immediate pricing for jobs allows your technicians and advisors to perform a vehicle inspection and build the estimate simultaneously, eliminating misquoting and saving even more time.

KO VO Icon Variable Operations

The Challenge

Relying on salespeople to manually determine their activities for the day, allows prospects to fall through the cracks. Not being able to actively manage each sale as it’s happening results in “be-backs” that never return. A simple catalog of accessories is nearly impossible to sell from. F&I penetration gets more difficult every day as customers become more educated.

Profit centers are bleeding. Money is walking out the door. Not because your employees aren’t capable of doing more, but because they are handcuffed to a broken sales process.

Once the leaks are plugged and employees are freed, dealerships saw increases like the ones below:

Combined Gross

Combined Gross per Unit Sold

F&I Gross per Unit Sold

F&I Gross Per Unit Sold

Vehicle Gross

Vehicle Gross

KO Total Finance Gross

Total Finance Gross

Reynolds seeks to revolutionize your workflow while emphasizing profit performance. That focus shows in the various solutions powering your variable ops, from a desking tool that instantly calculates and presents multiple payment options to an interactive menu presentation device that eliminates laborious paper forms in F&I.

Read the Impact on Profitability Report

You've only gotten a glimpse into the report so far. Read it to learn how real dealerships, like yours, saw improved profit performance in every department.

How can Reynolds help you achieve those results?

What’s next

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